Although it might not look it outside, if you are in the Midwest or Northeast, summer isn’t too far away. In anticipation of summer activities and the food and beverages that accompany many of them, beverage-makers have started rolling out new products to complement the season. And it looks as though the readers of Beverage Industry are excited for some new summer flavors.
In the magazine’s Readers’ Choice New Products poll for February, Total Happiness Naturals, a brand of TH Herbals U.S. Inc., obtained 74 percent of the vote. The company released new varieties that feature gac fruit in time for summer. The five varieties are Gac Fruit Vision Boost: Blackberry, Gac Fruit Energy Boost: Wild Passion, Gac Fruit Healthy Heart Boost: Persimmon, Gac Fruit Protein Power: Mango, and Centella Cooling: Mint & Lemon.
Flavor also was the inspiration for the poll’s runner-up, Midnight Moon Raspberry Shine. A brand of Piedmont Distillers Inc., the new variety garnered 11 percent of the vote.
Other products that voters found favor with were Paulaner USA’s Weizen-Radler, an alcohol-free beer, and 3R Tequila Blanco with 6 percent and 3 percent of the vote, respectively.
Numerous new releases were tied at 1 percent of the vote to complete the Top 5.
Don’t forget to keep submitting your brand’s new products for the monthly poll and check back on April 6 at 9 a.m. EST for the March poll. Voting will end at 4 p.m. EST on April 17.
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