2026 May

This month's issue of Beverage Industry features "Beverages expected to play larger role in supporting GLP-1 community", along with insights on lifestyle solutions and much more impacting the beverage industry today.

a person staying hydrated while exercising

Beverages expected to play larger role in supporting GLP-1 community

GLP-1 awareness, household impact on the rise as consumers turn for host of reasons

Jessica Jacobsen

May 7, 2026

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth.

Storytelling through glass packaging

Beverage brands opt for glass packaging due to sustainability, premium appearance

Chloe Alverson

April 22, 2026

Glass makes for an attractive packaging option for beverage brands thanks to its sustainability and premium attributes.

Functional beverage market seeing growing interest in relaxation, stress-relief ingredients

Market moving beyond single function interest with relaxation beverages

Jessica Jacobsen

April 24, 2026

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.

LALO Tequila builds a legacy of craftsmanship, transparency

Tequila brand prioritizes tradition, passion

Chloe Alverson

April 21, 2026

LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and tradition while honoring the “purest expression” of agave.

Fitness as a lifestyle keeps interest on sports, protein drinks

Usage occasions, multi-functional attributes influence innovations for performance beverages

Jessica Jacobsen

April 28, 2026

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Lift truck solutions help beverage operations navigate distribution challenges

SKU proliferation, worker safety prompts innovation

Lauren Sabetta

April 29, 2026

Created to test speed, agility, and endurance, obstacle courses have a series of challenging physical barriers — such as walls, nets, ropes and mud pits — where individuals or teams navigate the terrain, often while timed. In a similar vein, lift truck operators are faced with navigating beverage operations with speed and agility, all while helping distribution run more efficiently.

Interest in digestive health prompts beverage-makers to rise to the task

Fiber, biotic ingredients span across categories

Lauren Sabetta

April 27, 2026

With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.

Matcha tea works its way into mainstream menus thanks to functional properties

Matcha proves to be new option with familiar benefits, flavor pairings

Chloe Alverson

April 30, 2026

Often at concerts, the band or musician will feed off the crowd’s energy.

a modern industrial distribution center or fulfillment center

Beverage operations turn to customized conveyor systems to meet evolving trends

Packaging formats, SKU proliferation, and sustainability prompt equipment innovation

Lauren Sabetta

May 4, 2026

When it comes to the use of conveyor systems in beverage operations, experts note that these systems are evolving with beverage producers pushing harder than ever for automation, efficiency and sustainability.

Ingredient suppliers unveil masking technology, study results

Vitaquest welcomes Tim Condron as CEO

May 11, 2026

Ingredient suppliers have announced new technology to support protein masking as well as clinical study results.

This image appears to show a social moment in a small shop or cafe, with individuals conversing at a counter.

Consumers can’t stay away from convenience stores, data shows

Promos, impulse purchases remain c-store’s sweet spot

Lauren Sabetta

April 17, 2026

Recent data from GSTV shows that despite navigating rising prices, a large majority of consumers are shopping convenience stores while seeking value and discovery.

a person reviewing a long thermal paper receipt in a grocery store.

SNAP Food Restriction waivers impacting soft drink sales

Ibotta insights suggest value approach can support consumer engagement following policy change

Jessica Jacobsen

April 20, 2026

As more states submit waiver for SNAP Food Restrictions, carbonated soft drink (CSD) brands are seeing the short-term impacts, based on Ibotta data.

Traffic safety goals influence technology innovations

Suppliers release key fleet safety technology developments

Jeff Cioletti

May 5, 2026

The latest developments in fleet technology are putting safety at the forefront.

Beverage Industry Magazine

Cover Story

Beverages expected to play larger role in supporting GLP-1 community

Features

Storytelling through glass packaging

Functional beverage market seeing growing interest in relaxation, stress-relief ingredients

LALO Tequila builds a legacy of craftsmanship, transparency

Fitness as a lifestyle keeps interest on sports, protein drinks

Lift truck solutions help beverage operations navigate distribution challenges

Interest in digestive health prompts beverage-makers to rise to the task

Matcha tea works its way into mainstream menus thanks to functional properties

Beverage operations turn to customized conveyor systems to meet evolving trends

Departments

Ingredient suppliers unveil masking technology, study results

Columns

Consumers can’t stay away from convenience stores, data shows

SNAP Food Restriction waivers impacting soft drink sales

Traffic safety goals influence technology innovations

New Products

SWRL Makgeolli Seltzer

Saint James Iced Tea Classic Mango

Rebel Bourbon Rebel Root Beer

Ornellaia La Vitalità

Laird Superfood Protein Coffee With Lion’s Mane Mushroom

Stiller’s Soda Shirley Cola

Delta Blood Orange Vanilla Cannabis Spirit

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?