Michael Kirban, co-founder and executive chairman of The Vita Coco Co., has seen the company accomplish one of its best quarters in history, but still aspires to introduce more consumers to the benefits of coconut water.
Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.
Los Angeles-based Full Glass Wine Co., a brand acquisition and management firm focused on direct-to-consumer (DTC) wine, announced the acquisition of Wine Insiders from DRINKS, the pioneering and leading operating system for alcohol eCommerce. The acquisition of Wine Insiders marks the second DTC wine brand purchased by Full Glass Wine Co., founded earlier this year by alcohol industry veteran Louis Amoroso and entrepreneur Neha Kumar, following its purchase of the DTC operating assets of wine and lifestyle brand Winc.com from AMASS Brands Group.
Kentucky Coffee, a brand of Atomic Brands, announced its expansion into the ready-to-drink (RTD) category with the debut of its new Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew.
ShineWater will debut the limited-edition “Trolls Band Together” cans and pouch packaging this fall ahead of the film’s Nov. 17 release. Through this partnership, ShineWater pouches also will be distributed in limited-edition packaging, which will also feature characters from “Trolls Band Together.”
REBBL unveiled its occasion-based packaging design. Available on shelves nationwide, the new design is featured across the beverage portfolio, spanning six daily occasions with more than 16 varieties, all developed with the mantra of “Empower the People.”
Oak Ridge Winery officially unveils a new identity for its estate-grown wine brand, Old Soul. The rebrand celebrates the tapestry of its vineyards, blending past traditions with aspirations for Old Soul’s next chapter, the company says.
In beverage warehouses, the demand for more sustainable operations has prompted distributors and manufacturers to incorporate practices that are less taxing to the environment, but also benefit operations.