Rowdy Mermaid, a functional beverage brand, announced the release of its latest innovation: good mood soda, a low-sugar, low-calorie, functional soda infused with 200 mg of ashwagandha extract.
This will be Rowdy Mermaid’s first shelf-stable offering, allowing wider audience accessibility to its functional beverages, it notes. This innovative line expansion represents a noteworthy addition to the ever-growing “better-for-you” soda category, the company says.
“Ashwagandha is an incredibly powerful adaptogen, uniquely equipped to alleviate stress, a function we strongly believe is missing in this category, and one that sets good mood soda apart,” said Jamba Dunn, founder of Rowdy Mermaid, in a statement. “We use a clinically studied dose of the most studied ashwagandha in the world (KSM-66). Compared to other types of ashwagandha, KSM-66 is considered to be one of the most potent and bioavailable forms of the herb on the market and has been clinically shown to reduce stress and support healthy cortisol levels.”
The new lineup of beverages is available in four flavors: Orange, Grape, Lemon Lime and Cola.
Rowdy Mermaid’s good mood soda will be available on store shelves starting in September, with availability across a wide range of retail locations including Natural Grocers, Lassens, Fresh Thyme, The Fresh Market, Hy-Vee, Bristol Farms, Market District, Mollie Stones, select Jewel Osco stores, Woodmans, United Supermarkets, and numerous other retailers throughout the remainder of this year, it says.