Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. Blue Raspberry features a combo of sweet with a subtle twist of tart, the company says. The beverage is keto-friendly, 5 calories and has zero sugar. Grape meanwhile offers 60% less sugar than leading energy drinks and is 80 calories. Both products are filled with electrolytes and 160 mg of naturally occurring caffeine derived from green tea, paired with nootropic L-Theanine. Rowdy Blue Raspberry and Rowdy Grape can be purchased online on Rowdyenergy.com (Shopify) and on Amazon for $29.95 for a 12-pack.

Rowdy Energy, Mooresville, N.C.

Internet: www.rowdyenergy.com

Distribution: Online