Mermaid Vodka launched its self-titled premium vodka. The vodka is distilled six times and charcoal filtered for a smooth finish, the company says. At 40 percent alcohol-by-volume, the vodka also is gluten-free, it adds. The 750-ml bottle is available at select retailers for a suggested retail price of $19.99, as well as a 50-ml bottle for $1.49.
Mermaid Vodka, Sarasota, Fla.
Distribution: Select markets