ShineWater has partnered with DreamWorks Animation for the new chapter in the blockbuster musical franchise “Trolls Band Together.”
ShineWater is the only beverage brand to partner with DreamWorks Animation for the launch of the film and the limited-edition cans will feature the brand’s newest flavor, Tropical Lemonade, along with ShineWater’s full lineup of beloved flavors, and reflect fan-favorite characters from the film, the company says. The partnership also will feature limited-edition packaging for the brand’s pouch format.
ShineWater will debut the limited-edition “Trolls Band Together” cans and pouch packaging this fall ahead of the film’s Nov. 17 release. The national promotion also will include custom-branded shippers and POS at ShineWater’s participating retail accounts, consumer sweepstakes, digital billboards in top markets, a social, digital and influencer campaign, all designed to promote the collaboration between the film and ShineWater.
“At ShineWater, our mission since inception has been to address micro-nutrient deficiencies by delivering meaningful amounts of the vitamins our bodies need most,” said Ryan Coon, chief marketing officer at ShineWater, in a statement. “We strive to make it easy for our fans, from busy parents who have a hard time staying hydrated to their children who always ask for a sip, ShineWater is something the whole family can enjoy. Our partnership with DreamWorks Animation’s ‘Trolls Band Together’ was the natural next step for our brand to continue educating consumers of all ages on the importance of hydration and vitamin D and we can’t wait to see the limited-edition cans in select retailers this fall.”
The partnership features a brand new ShineWater flavor, Tropical Lemonade which boasts bold notes of lemon and guava. Staying in line with ShineWater’s lineup of fruit-forward flavors, Tropical Lemonade is made with all-natural ingredients, zero sugar, and electrolytes, while providing a daily dose of vitamin D. Fan-favorite flavors Mixed Berry Acai, Fruit Punch, Peach Mango, Watermelon Blackberry, Coconut Lime and Strawberry Lemon also will be available in the limited-edition can format.
Through this partnership, ShineWater pouches will be distributed in limited-edition packaging, which will also feature characters from “Trolls Band Together.” Its line of pouches helps each member of a family, no matter the age, boost vitamin D intake to decrease the chance of deficiency. The limited-edition cans and Trolls-themed pouches will be available for consumer purchase this fall.