Los Angeles-based Full Glass Wine Co., a brand acquisition and management firm focused on direct-to-consumer (DTC) wine, announced the acquisition of Wine Insiders from DRINKS, the pioneering and leading operating system for alcohol eCommerce.
The acquisition of Wine Insiders marks the second DTC wine brand purchased by Full Glass Wine Co., founded earlier this year by alcohol industry veteran Louis Amoroso and entrepreneur Neha Kumar, following its purchase of the DTC operating assets of wine and lifestyle brand Winc.com from AMASS Brands Group. Full Glass is actively exploring acquiring other DTC wine companies en route to building a multi-brand online wine marketplace.
“Acquiring market leaders Wine Insiders and Winc.com demonstrates our belief in, and passion for, online wine brands dedicated to providing superior experiences and value for customers,” said Louis Amoroso, co-founder and CEO of Full Glass Wine Co., in a statement. “Full Glass’s mission is to empower beloved DTC wine brands to capitalize on DTC alcohol sales growth to reshape the DTC landscape and deliver unmatched value to online wine shoppers through rich, streamlined experiences supported by operational excellence.”
DRINKS initiated the sale to focus on its core growth opportunity: the alcohol eCommerce enablement technology it has built and scaled during the past 10 years. It also sets the stage for accelerated growth for Wine Insiders ― a 41-year-old DTC wine pioneer ― under the leadership of industry veterans with long-standing brand experience, the company says. Amoroso previously served as President of DTC at DRINKS.
“Transforming Wine Insiders into a digitally focused, DTC wine powerhouse over the last nine years created the perfect foundation for DRINKS to develop the next generation of enterprise-grade technology for the alcohol industry,” said Zac Brandenberg, DRINKS co-founder and CEO, in a statement. “The online channel has become the fastest growing medium for consumers to discover and purchase adult beverages, and our complete focus now is bridging the gap between that growing desire and alcohol companies’ ability to scale online sales.”
DRINKS provides regulatory and compliance technology to Full Glass’s brands through its Shopify app, making it easier to keep up with ever-changing tax and compliance regulations. In addition, Full Glass leverages DRINKS' WaaS platform and PAIR Recommend technology to power its national operations.