In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.

Aligning with the premiumization trend from the past few years, experts note that super-premium and luxury wines have performed the best.

As wine consumption increases, American favorites vary from state-to-state, according to recent opinion poll.

Coravin Inc. launched its new Professional Wine Preservation Kits that are specifically designed for on-premise partners (restaurants, bars and wineries) to increase revenue and profit from wine sales as they reopen and rebuild following the pandemic. 

Proprietor August Sebastiani debuted a reserve line of Gehricke Wines through its first direct-to-consumer (DTC) program, featuring three small production, single vineyard wines from top sites in Sonoma County.

Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.

For the United States, sales trends remain slightly elevated as total store sales are up 4.1 percent, according to IRI data. Total non-edible sale are relatively flat (up 0.8 percent), while total edible sales are up 5.1 percent.

IRI updated the report “Consumer Spending Tracker: COVID-19 Impact” to capture the most recent insights. The most recent report sources sales data from the IRI POS Data ending April 12. For the United States, sales trends remain elevated but are down significantly from its peak. Total store sales were up 14.3 percent for that time period. For edible, sales were up 18.8 percent; however, for the week timeframe, non-edible sales were down 0.8 percent.

Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.