Buzz-less spirits, functional fizz among the beverage trends identified
October 19, 2021
Austin, Texas-based Whole Foods Market’s global buyers and experts unveiled their Top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Buzz-less spirits, yuzu, reducetarianism and functional beverages made with prebiotics and botanicals are among the food influences expected to rise in popularity next year.
The Clean Beverage Co., a division of Alkaline Water Co., announced the launch of its brand new line of six natural A88CBD functional waters: Reenergize, Berry Black; Refresh, Lemon Lime; Relax, Peach Mango; Rest, Strawberry Kiwi; Relief, Grapefruit Ginger; and Resistance, Orange Tangerine.
Despite no legalization at the federal level, CBD ingredients in beverages are hitting the market fast. CBD sales in the United States grew 20% in 2020, but is a slowdown from 2019, states Euromonitor International.
For more than 20 years, high-pressure processing (HPP) has helped beverage-makers bring fresh, healthy and functional beverages to store shelves. Now, pioneering engineering efforts are working to bring this processing technique to even more applications.
As consumers focus on their health, many are looking to reduce sugar intake. However, because they still desire the sweet profile, beverage-makers are turning to more natural, less processed sweeteners.
Co-founded by beverage entrepreneurs Ben Goodwin and David Lester, OLIPOP is a functional low-calorie, low-sugar beverage that combines the benefits of prebiotics, plant fiber and botanicals in a “New Kind of Soda” that promotes digestive health.
The numbers don’t lie — botanical ingredients are gaining favor in the food and beverage market. Interest in botanicals is on the rise for various reasons, which has only been boosted by the COVID-19 pandemic, experts note.
REBBL POP, REBBL Stacked Coffee available online, in Whole Foods Market stores
August 10, 2021
Emeryville, Calif.-based REBBL, a plant-based functional beverage brand founded to make a positive social impact and uphold human rights, is making health-conscious soda and a functional coffee solution with the launch of two new product lines: REBBL POP, a sparkling functional soda, and REBBL Stacked Coffee, a plant-powered cold-brew with additional health benefits.