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Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of full-flavor, 8% ABV cocktail-style drinks packaged in a 24-ounce can. Debuting in three flavors — Bahama Mama, Peach Screwdriver and Pineapple Punch — Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire, the company notes. 

PepsiCo Inc., Purchase, N.Y., announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.

Uncle Nearest Premium Whiskey, Shelbyville Tenn., announced its CEO and Founder Fawn Weaver's 2023 CEO tour: Thank You for Your Service. Thank You for Your Support. This year’s CEO Thank You Tour is a heartfelt journey across America, as Weaver will visit military bases nationwide to express her gratitude to one of the brand’s most supportive communities, the company says.

Jennifer Lopez announced the creation of THE HOUSE OF DELOLA LLC, a company she founded to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle. 

Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.

Jack Daniel's, a brand of Brown-Forman Corp., Louisville, Ky., and The Coca-Cola Co., Atlanta, debuted Jack Daniel's & Coca-Cola cocktail, a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States. Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD will continue to expand to other global markets throughout 2023, the companies note.

Anchor Brewing Co., San Francisco, continued its spirit of innovation with San Pancho, a craft Mexican Style Lager with Lime rolling out nationwide this spring. The brew is a celebration of the rich mural culture and arts tradition in the Bay Area, the company says. 

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future, the company says. 

Santa Clarita, Calif.-based Princess Cruises announced Lavazza, Turin, Italy, now is the line’s Official Coffee Partner. Lavazza offerings will begin rolling out on Princess ships throughout the spring and guests can expect to partake on the brand’s array of hot coffee options and ready-to-drink cans. The two brands also will collaborate on upcoming marketing campaigns, promotions and exclusive events.

The Wine Group (TWG), Livermore, Calif., and Southern Glazer’s Wine & Spirits, Miami, announced that they have expanded their relationship to form a national strategic alignment. The new agreement includes a portfolio expansion in the open markets of the District of Columbia, Florida, Indiana, Louisiana, Maryland, Oklahoma, South Carolina, and Texas, as well as the brokerage markets of Maine, Mississippi, and New Hampshire. The Wine Group will begin the transition of its portfolio to these markets beginning April 1, with Southern Glazer’s exclusive responsibility taking effect May 1.