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PepsiCo debuts STARRY to lemon lime soda market

January 11, 2023

PepsiCo, Purchase, N.Y., announced the launch of STARRY, a lemon lime-flavored carbonated soft drink bursting with lemon lime flavor that delivers a crisp, refreshing bite, the company says. STARRY in Regular and Zero Sugar versions is available now at U.S. retailers and foodservice outlets nationwide.


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Partake Brewing incorporates Hazy IPA varietal into wider portfolio

Non-alcohol beer available DTC, select retailers
January 11, 2023

Partake Brewing, Calgary, Alberta, announced the incorporation of its Hazy IPA Varietal into the company’s wider portfolio as a result of consumer demand.


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Califia Farms launches Organic Oatmilk, Almondmilk

Plant milk company adds new pack sizes for popular varieties
January 10, 2023

Califia Farms, Los Angeles, expanded its line of dairy-free products with the launch of USDA certified Organic Oatmilk and Almondmilk. With just three ingredients ― purified water, sea salt, oats/almonds ― and no oils or gums, the brand designed the latest offerings to meet the needs of consumers seeking products with fewer ingredients, yet at an accessible price point, it says. 


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Monster Energy launches Monster Energy Zero Sugar

January 9, 2023

Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.


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Brown-Forman completes acquisition of Diplomático Rum brand

January 6, 2023

Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement to purchase the brand in October 2022, giving Brown-Forman an entry into the growing super-premium-plus rum category.


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Drizly, Boisson team up to add non-alcohol retailer to platform

Agreement adds Boisson’s catalog of 125 non-alcohol brands
January 4, 2023

Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says. Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience.


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International Delight releases FRIENDS Manhattan Hazelnut Mocha creamer

Limited-edition creamer also available in zero sugar offering
January 3, 2023

International Delight, a brand of Danone North America, Broomfield, Colo., is transporting coffee lovers from their kitchen tables to the most iconic orange couch in sitcom history with new limited-edition FRIENDS Manhattan Hazelnut Mocha creamer, in partnership with Warner Bros. Discovery Global Consumer Products.


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Magic Hour launches new Wanderlust Collection

Organic tea company’s newest line offers flavors from exotic regions
January 3, 2023

Ojai, Calif.-based Magic Hour, an everyday luxury brand of organic, hand-crafted premium teas, announced the launch of its newest line: the Wanderlust Tea Collection. Artfully representing seasonal tastes and traditional herbs from around the globe, the line is aimed to take wellness seekers and foodies senses on a culinary tour of the world's most exotic locations through interpretations of regional cuisine blended with wellness botanicals, the company says.


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Labatt adds fruity twist to non-alcohol beer segment

December 30, 2022

Labatt Blue Light recently introduced its fruity take on non-alcoholic beer: Labatt Blue Light Non-Alc Strawberry Acai. With 75 calories, this year-round non-alcohol beer features bright notes of strawberry and popular acai. 


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ReserveBar, The Tasting Alliance introduce Top Shelf

The two-day experience set to take place at Resorts World in Las Vegas, June 2023
December 27, 2022

Ridgefield, Conn.-based ReserveBar, an established eCommerce leader in luxury and ultra-premium spirits, Champagne and wine and The Tasting Alliance, San Francisco, which operates a portfolio of global spirits and wine competitions, announced partnering to create Top Shelf. The immersive, multi-day event will bring together the world's most exciting, illustrious and award-winning brands and discerning consumers to experience the best that the industry has to offer, the companies say.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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