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Austin, Texas-based Nutrabolt, a global active health and wellness company, announced the addition of Chief Marketing Officer Robert Zajac, and Chief Growth Officer, Sabba Naserian to its executive team. Each highly accomplished leader takes a results-driven approach to innovation, and plays an integral role in pushing the company to its next phase of success, it says.

The North American Divisions of Purchase, N.Y.-based PepsiCo announced teaming up to launch its Share More Joy campaign, featuring a new holiday commercial: “Melt.” The commercial, which debuted on Thanksgiving Day, marks the first national holiday commercial collaboration between Frito-Lay and PepsiCo Beverages. 

London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says. The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world. 

Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, announced putting a fun twist on its beloved whiskey trees — this time you can buy your very own, it says.

Pure Leaf Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, announced a partnership with the Hallmark Channel to bring the brand’s “No is Beautiful” campaign message to movie-lovers through a new holiday film “Christmas Class Reunion.” Merry Mint, a limited-edition, mint-flavored Pure Leaf Iced Tea, will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film.

E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that it has purchased Denner Vineyards, producer of critically acclaimed wines from California’s Central Coast. Located in the Willow Creek District of Paso Robles, the Denner Vineyards Estate, which was completed in 2005, includes a tasting room and a gravity-flow winery designed to fit into the rolling hillside of the surrounding vineyards.

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, announced a minority stake in Athletic Brewing Co., a leading non-alcohol craft beer maker. The transaction represents KDP’s latest move into rapidly emerging beverage categories, following its acquisition of non-alcohol ready-to-drink cocktail brand Atypique.  

Melissa Ben-Ishay, CEO and co-founder of the cupcake company, Baked by Melissa, crafted three premium pie recipes that pair perfectly with members of Blue Moon Brewing Co.’s family of beers.