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XTENDHealthyHydration_900.jpg

Nutrabolt launches XTEND Healthy Hydration

Electrolyte drink mix packs available in 3 flavors, contain zero sugar
October 25, 2022

XTEND, a brand of Austin, Texas-based Nutrabolt, today announced the launch of a new product in its line of hydration and recovery amino acids: XTEND Healthy Hydration.


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Bacardi cuts plastic in packaging

Company set to remove plastic pourers from bottles in the Bacardi portfolio
October 24, 2022

Hamilton, Bermuda-based Bacardi announced it is cutting approximately 140 tons of single-use plastic annually by removing plastic pourers from its bottles in the U.S., Canada, Puerto Rico, Spain and Portugal. The removal has already begun, and by early next year, all 1.75-liter bottles of BACARDÍ rum – including Superior, Gold and Coconut – in the U.S., Canada and Puerto Rico will no longer contain the plastic pourer, cutting 76 tons of plastic annually, the company says.


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Dr Pepper unveils limited-edition Bourbon Flavored Fansville Reserve

Consumer can win carbonated soft drink through Pepper Perks program
October 17, 2022

Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, revealed the latest limited-edition indulgence: Dr Pepper Bourbon Flavored Fansville Reserve.


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Exports of American spirits show signs of rebounding, report finds

American whiskey exports up 22% from January-July 2022
October 13, 2022

The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., released a new export report that shows that U.S. spirits exports are gradually rebounding following the lifting of the EU and UK retaliatory tariffs on American whiskeys and other spirits categories. 


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Primo Water Corp. announces acquisition of Crystal Spring Water Co.

October 12, 2022

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly-owned subsidiary of Primo, has acquired substantially all the assets of Crystal Spring Water Co., a bottled water company based in Rhode Island.


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NBWA

NBWA announces Women’s Leadership Academy, new Inclusivity Award

85th Annual Convention and Product Showcase welcomes 1,700+ attendees
October 12, 2022

The National Beer Wholesalers Association (NBWA) kicked off its 85th Annual Convention and Product Showcase in Chicago. Taking place annually, the convention brought more than 1,700 attendees together from across the country to hear from industry leaders, attend educational programing and discuss the future of the industry.


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Fruity, fresh new flavors of 5-hour ENERGY beverage

Three more flavors join the current beverage lineup
October 7, 2022

The 16-ounce beverage lineup, which consists of Berry, Watermelon and Grape flavors, will gain OrangeSicle, Pineapple Splash and Tropical Burst.


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Say 'Aloha' to Seagram's Escapes Aloha Ice

Five Hawaiian-inspired flavors available for a limited time
October 5, 2022

All the flavors contain just 3.2% alcohol by volume (ABV). These tropical flavors are available in 12 count 12-ounce bottles or cans at major retails across the United States while now and supplies last through January 2023.


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Truly introduces its first spirits-based seltzer

Truly Vodka Seltzer is made with premium, 6-times-distilled vodka and real fruit juice
October 5, 2022

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.


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Conor McGregor wants you to work for Proper No. Twelve Irish Whiskey

America’s fast-growing Irish Whiskey announces national search for a Professional Partier
October 4, 2022

Antrim County, Ireland-based Proper No. Twelve, founded by multiple weight MMA champion Conor McGregor, announced its national search to join the team as a Professional Partier. McGregor now is actively seeking candidates to fill this new position with the whiskey brand to work, arguably, the coolest job for the most dynamic boss out there, the company says.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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