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Pepsi_GoBowling_900.jpg

Pepsi, DeMarcus Ware partner to kickoff Super Bowl weekend

Super Bowl Bowling Classic to support NFL Foundation
Staff Beverage Industry
December 19, 2023

Ahead of Super Bowl LVIII weekend in Las Vegas, football fans will have an opportunity to bowl with current NFL players and NFL Legends to support community football players across the country at the Super Bowl Bowling Classic sponsored by Pepsi.


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ID_ColdFoamCreamer.png

International Delight introduces Cold Foam Creamer

New offering to hit shelves in January
Staff Beverage Industry
December 18, 2023

Broomfield, Colo.-based International Delight, a brand of Danone North America, announced the introduction of its Cold Foam Creamer, an innovative new format that effortlessly elevates coffee creations.


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Chobani_LaColombe.jpg

Chobani acquires La Colombe for $900 million

Keurig Dr Pepper’s minority equity stake in La Colombe exchanged into Chobani equity
Staff Beverage Industry
December 15, 2023

Chobani LLC, New Berlin, N.Y., a next generation food and beverage company originally known for its high-quality Greek yogurt, announced that it has acquired La Colombe for $900 million.


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Elmhurst_OatNog.jpg

Elmhurst 1925 fan favorite OatNog returns for the holidays

Limited-edition variety makes appearance in Walker Hayes’ “Fancy Like Christmas” music video
Staff Beverage Industry
December 13, 2023

Elmhurst 1925 announced the return of OatNog, just in time for the festive season. The limited-edition flavor also makes a special guest appearance in country music sensation Walker Hayes’ latest music video: “Fancy Like Christmas.” 


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HOPWTR_HOPNOTIST.jpg

HOP WTR partners with a certified hypnotist to develop ‘HOPnotic spell’

Consumers can sign up through Dec. 26
Staff Beverage Industry
December 12, 2023

HOP WTR has partnered with a certified hypnotist to develop a “HOPnotic spell” designed to put consumers into a trance that will help them form healthier habits through the power of hypnotherapy.


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Doritos_NachoCheese_Spirit.png

Doritos, Empirical launch ‘Nacho Cheese Spirit’

Limited-release brings nacho cheese flavor to the spirit aisle
Staff Beverage Industry
December 12, 2023

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 


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GoPuff_PureGreen_Refreshers.jpg

Gopuff, Pure Green launch cold-pressed juice refreshers

Private label juice refreshers available in four varieties
Staff Beverage Industry
December 8, 2023

Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure Green, the Refreshers are now available for delivery nationwide, exclusively on Gopuff.


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WhiteClaw_0%Alcohol.png

White Claw unveils ‘0% Alcohol’ seltzer

Alcohol-free seltzers available in 4 varieties
Staff Beverage Industry
December 6, 2023

Chicago-based White Claw, a brand of Mark Anthony Brewing, announced the launch of its White Claw 0% Alcohol, a premium seltzer for adults. White Claw 0% Alcohol arrives at a time when consumer drinking culture, once synonymous with drinking alcohol, has fundamentally changed, the company notes.


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ChamberlainCoffee_OatmilkLattes.png

Chamberlain Coffee launches ready-to-drink Oatmilk Lattes

Gen-Z coffee brand releases two new Lattes at Walmart
Staff Beverage Industry
December 6, 2023

Los Angeles-based Chamberlain Coffee, a leading coffee lifestyle brand and brainchild of Emma Chamberlain, announced the launch of its new line of ready-to-drink (RTD) Oatmilk Lattes. 


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AngryOrcahrd_AngrySwap.png

Angry Orchard launches ‘The Angry Swap’ holiday gift exchange

Sweepstakes offers chance to win year supply of Angry Orchard Crisp Imperial Hard Cider
Staff Beverage Industry
November 30, 2023

Angry Orchard, a brand of Boston-based Boston Beer Co., is righting the gifting wrongs this holiday season by launching The Angry Swap, it says.


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