Elmhurst 1925 announced the return of OatNog, just in time for the festive season. The limited-edition flavor also makes a special guest appearance in country music sensation Walker Hayes’ latest music video: “Fancy Like Christmas.”
A fan-favorite that year-after-year flies off shelves, OatNog is back by popular demand this holiday season, hitting stores across the country, including Publix, the newest addition to its seasonal retail lineup, the company. Elmhurst’s OatNog is a blend of cozy holiday spices, whole grain oats and buttery cashews.
“We’re so excited to be bringing back OatNog for the holiday season,” said Heba Mahmoud, senior director of brand marketing and innovation at Elmhurst 1925, in a statement. “Year after year, our OatNog has been a clear hit with consumers. Winter’s really a time for cozy gatherings where we share these indulgent treats with friends and family. Whether shoppers are vegan, plant-based or just trying to eat healthier, we wanted give them permission to indulge in these festive traditions, so we crafted our dairy-free OatNog as a cleaner and more nutritious option. It’s got the creamy, cozy flavor everyone loves, but with less sugar and zero junk ingredients.”
Elmhurst continues to deliver exceptional seasonal products, driving substantial growth in the market. Following the groundbreaking success of the nationwide launch of OatNog in 2021 and its sustained strong sales in 2022, the brand anticipates a renewed surge in consumer demand for this festive favorite. Alongside the return of Pumpkin Spice Oat Creamer and the introduction of Apple Pie Spice Seasonal Blend, Elmhurst is poised for another season of strong consumer interest in OatNog.
In a twist, country music star Walker Hayes, a fan of Elmhurst 1925, showcased his affection for OatNog by pouring himself the beverage in his latest holiday music video, “Fancy Like Christmas,” for a kick of seasonal flavor.
Like all Elmhurst products, OatNog is crafted through a unique HydroRelease method, maintaining the full nutrition of the source ingredient without added gums or emulsifiers. This zero-waste process upcycles waste into renewable energy and is powered by 100% renewable Hydroelectric Power, championing sustainability every step of the way.
As a part of Elmhurst’s ongoing recycling program, currently saving approximately 10,000 mature trees annually, all cartons are 100% recyclable, made from FSC certified paperboard, and transitioned from plastic to paper-based shipping materials for direct-to-consumer orders now using primarily PCR materials for molded fiberboard trays and scrap corrugate as protective filler.
Elmhurst OatNog will be available for purchase at various nationwide retailers, including Publix, World Market, Sprouts, Wegmans, Thrive Market, New Seasons Market, Giant, PCC Community Market and additional locations soon, priced at $6.99 for 32 ounces.