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PepsiCo_Beverages_North_America.jpg

Pepsi continues four-decade NFL partnership with new campaign

#BetterWithPepsi gives fans the chance to win a Pepsi Gametime Fridge TV
August 19, 2022

This football season, Pepsi is giving fans the opportunity to win the Pepsi Gametime Fridge TV, a TV specially designed for fans who want to stay locked in on the game when they need another Pepsi product.


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Coca-Cola Creations releases its latest fantasy flavor Dreamworld

Digital activations provide a portal into the Coca-Cola Dreamworld universe
August 18, 2022

The Coca-Cola Co., Atlanta, announced its fourth and final Coca-Cola Creations drop of 2022: Coca-Cola Dreamworld. The new carbonated soft drink, which is available in the United States and Canada, adds playfully vibrant flavor notes that evoke the creativity of the human imagination to the taste of Coca-Cola, it says. 


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Drizly announces Sip with Purpose initiative

Initiative includes $4M to support brands owned by members of historically underrepresented groups
August 17, 2022

Drizly, an Uber Company and a leading beverage alcohol eCommerce shop, announced its Sip with Purpose initiative, a new program dedicated to supporting and driving growth of brands owned by members of historically underrepresented groups in the beverage alcohol industry. This initiative includes a $4 million media commitment to raise awareness and support these brands, as well as the launch of Drizly’s Brand Accelerator Program.


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USDA report highlights growing interest in honey, honey-sweetened products

August 16, 2022

U.S. honey demand reached an all-time high, according to the latest Sugar and Sweeteners Outlook report published by the United States Department of Agriculture (USDA). In a special article on the U.S. honey market, record-setting consumption of honey and made-with-honey products totaled 618 million pounds in 2021. The previous record was 596 million pounds in 2017.


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Phyll debuts ready-to-drink smoothie line

Smoothies available in three varieties, provide 3 servings of fruit and vegetables
August 16, 2022

Phyll, New York, introduced shelf-stable, ready-to-drink (RTD) fruit and greens smoothies. Phyll provides a healthy option for consumers on-the-go, with each of its smoothies packed with three servings of fruits and veggies, 15 grams of plant-based protein and no added sugars or sweeteners ― all in an eco-friendly, recyclable paperboard carton.


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Dewey Crush appoints Kane Brown as chief flavor officer

The “Heaven” singer will work with the company to bring Dewey Crush to Tennessee and on tour
August 15, 2022

Launched in 2021, the company created the canned crush cocktail, Dewey Crush. The “Famous Friends” singer was introduced to Dewey Crush by a family member — he hadn’t heard of one until meeting his wife and spending time with her on the East Coast — and immediately fell in love, the company says.


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Rancho La Gloria expands into the spirits category with premium ‘Infused Tequilas’

Ready-to-Drink cocktail brand introduces infused tequilas crafted from 100% Blue Weber Agave
August 12, 2022

Rancho La Gloria, a brand of MPL NV Brands, Sausalito, Calif., announced its expansion into the spirits category with the launch of premium Infused Tequilas.


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TAZO to become a regenerative brand by transitioning its tea portfolio

Regenerative organic transition will be applied to 4 TAZO blends
August 10, 2022

TAZO announces a multiyear transition plan of its tea portfolio to a regenerative organic approach. TAZO is taking the principles of regenerative and applying them to the way the brand operates its business, it says.


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BioSteel signs up-and-coming hockey star Connor Bedard

Bedard to be featured alongside #TeamBioSteel athlete Connor McDavid
August 9, 2022

BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. 


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Twisted Tea Hard Iced Tea launches Sweet Tea Whiskey in select markets

The new limited-edition whiskey will launch across 5 markets, plus military outlets
August 5, 2022

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., announced its limited release of Twisted Tea Sweet Tea Whiskey through its partnership with Chicago-based Beam Suntory. The 32.5% ABV Sweet Tea Whiskey, made with real brewed tea and inspired by Twisted Tea’s flagship product, packs the classic sweet tea taste balanced with real, well-rounded whiskey for a deliciously smooth blend of oak and bright lemon, the company says


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