Rockstar Energy, MTN DEW and Doritos join forces with Xbox

Consumers have chance to acquire gaming rewards with specially marked products

(Image courtesy of Rockstar Energy)

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.

From Oct. 9 through Dec. 29, gamers can buy specially marked Doritos, Mountain Dew, and Rockstar Energy products, and new users can snag a code to unlock a free one-month subscription to Xbox Game Pass Ultimate (a $15 value in every code), and all gamers can score points to earn gaming rewards.

Gamers who submit codes from specially marked packaging at the same time can earn up to three-times the points for even more gaming rewards and in-game content from some of the biggest games on Xbox, including Forza Motorsport, Madden 24 and Sea of Thieves, among others, the companies say.

“As iconic brands in the gaming space, Doritos, Mountain Dew and Rockstar Energy Drink decided to reward fans for their continued loyalty by helping them level up,” said Paul Mascali, sports marketing director of entertainment, gaming and creators at PepsiCo, in a statement. “PepsiCo and Frito-Lay couldn't have asked for a better partner than one of the powerhouses in gaming — Xbox. We’re thrilled to reward players and fans for every purchase, courtesy of Xbox.”

Marcos Waltenberg, director of global partnerships at Xbox, added: “It just made sense to enrich our partnership with PepsiCo by introducing new users to Xbox Game Pass Ultimate with these three iconic brands that we know our fans love — Doritos, Mountain Dew and Rockstar Energy Drink. Not only will gamers enjoy discovering their new favorite game like Starfield, but our partners at PepsiCo are also giving every gamer the chance to snag even more points to unlock Xbox in-game content, games, consoles and more.”

Additionally, through the codes on the Rockstar Energy Drink tabs, one lucky player will score a grand prize courtesy of Rockstar Energy: a decked-out Starfield-inspired 2023 Corvette Stingray, the company says. Yet, the fun doesn’t stop there — DEW Nation should keep an eye out for a fan-favorite drop and even more rewards later this year, it adds.

To redeem codes and enter for a chance to win the grand prize courtesy of Rockstar Energy, visit doritosdewrockstar.com/grand-prize. Code locations: Doritos (on pack), Mountain Dew (under the cap and inside paperboards), Rockstar Energy Drink (under the tab).

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