Capri Sun, No Bully join forces with new campaign
The Together Table coincides with bullying prevention
As October marks National Bullying Prevention Month, Capri Sun, a brand of The Kraft Heinz Co., Pittsburg and Chicago, has teamed up with anti-bullying nonprofit organization No Bully, to create The Together Table, the company says. The companies fashioned one long wave-shaped table that offers an alternative to kids sitting at separate tables, so no kid has to sit alone in a school cafeteria.
In a new video available on Youtube.com/CapriSun, a group of kids look to make a change and put the new wave-shaped table to the test to show how it can make a difference at lunchtime, the company says.
“When we saw the staging stats and numbers of kids affected by bullying, we felt compelled to take action,” said Rachel Drof, director of brand build for Capri Sun, in a statement. “We believe The Together Table is a symbol for kids that will raise awareness of bullying and has the power to build more inclusive lunchrooms one seat at a time.”
Founder and President of No Bully, Nicholas Carlisle commented: “Rejection is the most painful thing that can happen at school. Ensuring that every student has a place at the table is one of the best ways we can come together to end bullying.”
To further raise awareness, Capri Sun is taking the table to the National Mall in Washington, D.C., on Oct. 17 where the table prominently will be displayed, and kids will be invited to sign the table as a pledge to hashtag #SitTogether, transforming the table into an even more powerful symbol of inclusiveness, it says.
Additionally, Capri Sun will donate $1, up to $160,000, for every student who skips school due to fear of bullying and exclusion, to No Bully to support their mission of reducing bullying globally, the company says. Consumers can join Capri Sun and No Bully to take a stand against bullying by using the hashtag #SitTogether and sharing The Together Table film on Twitter and Facebook.