Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.
From Oct. 9 through Dec. 29, gamers can buy specially marked Doritos, Mountain Dew, and Rockstar Energy products, and new users can snag a code to unlock a free one-month subscription to Xbox Game Pass Ultimate (a $15 value in every code), and all gamers can score points to earn gaming rewards.