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HERO - Surfside New Cans_ Green Tea + Vodka, Raspberry Tea + Vodka Raspberry Lemonade + Vodka, Black Cherry Lemonade + Vodka, Strawberry Lemonade + Vodka - Copy.jpg

Surfside canned cocktails adds 5 new flavors

Philadelphia-based brand reveals variety pack
Staff Beverage Industry
April 24, 2024

The Surfside portfolio includes the classic Iced Tea, Peach Tea, Half and Half and Lemonade. The RTDs are made with premium vodka, real tea, while containing 100 calories, 2 grams of sugar and zero bubbles.


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Full Circle Brewing, Crowns & Hops Brewing form strategic alliance

Alliance creates largest Black-owned beverage producer, company notes
Staff Beverage Industry
April 22, 2024

Full Circle Brewing Co. and Crowns & Hops Brewing Co., announced a groundbreaking strategic alliance aimed at transforming the face of the craft beverage industry. 


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Fireball Hot Lids.png

Fireball unveils ‘Hot Lids’ ahead of Kentucky Derby

Brand relaunches Small Batch Dragon Reserve to celebrate horse racing’s biggest event
Staff Beverage Industry
April 22, 2024

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.


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Powered By Gopuff.jpg

Gopuff unveils Powered by Gopuff platform

Platform enables brands to fulfill instant delivery from eCommerce websites
Staff Beverage Industry
April 17, 2024

Gopuff, Philadelphia, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.


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ZOA 7-Eleven.jpg

ZOA Energy arrives at 7-Eleven, Inc. with exclusive flavor

Energy drink brand adds Mango Splash to lineup
Staff Beverage Industry
April 15, 2024

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.


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Daily coffee consumption at 20-year high, NCA reports

Specialty coffee consumption see significant growth
Staff Beverage Industry
April 11, 2024

The number of American adults who have had coffee in the past day has increased by 37% since 2004, putting past-day coffee consumption at its highest level in more than 20 years, according to exclusive consumer polling published by the National Coffee Association (NCA). 


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Grab Life By The Claw.jpg

White Claw campaign challenges consumers to make more meaningful connections

‘Grab Life By The Claw’ ad campaign live across multiple channels
Staff Beverage Industry
April 10, 2024

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 


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Sustainability influencing ingredient suppliers

Flavorchem and Orchidia Fragrances acquire Huber the Nose
April 10, 2024

Ingredient suppliers are prioritizing sustainability with new hires and innovations.


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Swoon Bestie Campaign.png

Swoon launches ‘Bestie’ campaign, unveils new look and formulation

New printed cans hitting shelves now through summer
Staff Beverage Industry
April 9, 2024

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 


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Jim Beam Kentucky Coolers.jpg

Jim Beam Kentucky Coolers introduce fresh wave of flavors

Malt-based RTDs made in partnership with The Boston Beer Co.
Staff Beverage Industry
April 9, 2024

Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers. 


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