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Brown-Forman Corp., Louisville, Ky., reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year.

Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes. 

Bigelow Tea launched two new flavors to the Bigelow Botanicals Cold Water Infusions: Botanicals Blood Orange Tangerine Cold Water Infusion and Botanicals Pineapple Coconut Mango Cold Water Infusion.

New York-based Absolut, a brand of Pernod Ricard USA, announced that as a steadfast supporter of the LGBTQ+ community for more than 40 years, the launch of Absolut Ally, is the next evolution of its commitment to safer spaces across bars and restaurants for 21-plus adults.

BeatBox Beverages launched its Hard Tea flavor nationwide. As the alcohol tea space grows BeatBox brings its take with its Hard Tea showcasing the key features that make BeatBox a consumer favorite: 11.1% alcohol by volume (ABV), non-carbonated, resealable and recyclable packaging, and low sugar.

Topo Chico Aguas Frescas Hard Seltzer, a summertime special inspired by a classic staple of street markets, taquerias and restaurants, is now on shelves. Offering a modern adult take on traditional aguas frescas, the hard seltzer comes in fruit flavors like Passionfruit Mango, Citrus Tamarind, Ripe Watermelon and Hibiscus Lime.

Boxed Water Is Better, Holland, Mich., has juiced-up its flavor lineup with watermelon. Available online, the latest addition to Boxed Water’s line of sustainably packaged water contains subtle hints of watermelon for the perfect refreshing summer beverage.

Seattle-based Jones Soda Co., the original craft soda known for its unconventional flavors and user-submitted photo labels, announced two new flavors of its Mary Jones cannabis-infused beverage brand. 

E. & J. Gallo Winery, Modesto, Calif., announced that it acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev and began to bring the brand to more consumers across the country.

PepsiCo Inc., Purchase, N.Y., published its most recent Global Diversity, Equity and Inclusion (DE&I) Report, illustrating actions that are driving equity and further embedding pep+ into the organization. Key accomplishments include making progress on gender parity in management globally, maintaining pay equity, while supporting historically marginalized communities around the world.