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ThePathfinder.jpg

Stoli Group invests in The Pathfinder Hemp and Root

Beverage alcohol purveyors expands into non-alcohol spirits market with latest investment
May 19, 2023

Seattle-based The Pathfinder Hemp and Root, the fermented and distilled non-alcoholic amaro, announced a strategic investment from Stoli Group, New York.


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Coca-Cola Flex makes beverage variety more accessible

New dispenser offers 40+ drink choices
May 17, 2023

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Flex powered by Freestyle, a new beverage dispenser that offers an enhanced guest experience while reducing operational complexity. The next-generation dispenser debuted at the 2023 National Restaurant Association Show in Chicago.


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Constellation Brands acquires minority stake in TÖST

Alcohol-free sparkling beverage brands doesn’t use alcoholic fermentation during processing
May 15, 2023

Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in TÖST, a flavor-forward and alcohol-free sparkling beverage brand. The investment was made through Constellation’s venture capital group, which aims to collaborate with people and brands driving innovation and transforming the future of the industry together.


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Boston Beer Co. donates to National Black Brewers Association at CBC

Partnership extends support, resources for Black brewers across the country
May 12, 2023

Boston-based The Boston Beer Co., makers of Samuel Adams beer, announced at the Annual Craft Brewers Conference in Nashville a donation of $225,000 to the National Black Brewers Association (NB2A). This donation was timed to the launch of the NB2A, an organization dedicated to addressing underrepresentation of Black people in the brewing industry.


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Dos Equis announces 3 new products in time for summer

Brand enters non-alcohol beverage market
May 9, 2023

Following its successful introduction to the popular ready-to-drink category last year, Dos Equis, a brand of Heineken USA, White Plains, N.Y., is expanding its product portfolio with Dos Equis Lime & Salt ZERO non-alcoholic, Dos Equis Michelada and Dos Equis Mango Margarita.


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National Black Brewers Association launches at CBC

Association committed to promoting Black brewing community, increasing participation
May 8, 2023

The craft brewing business accounted for nearly $29 billion in beer sales last year, which is nearly one-quarter of the $120 billion beer industry revenue in the United States. But of the nearly 10,000 craft brewers in the country, only about 1% are Black individuals. A group of like-minded Black entrepreneurs now are setting out ― determined to change this dynamic.


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PLEZi Nutrition, Michelle Obama team up for kids’ drink

PLEZi currently available in 4 flavors at Target and Sprouts, and online at Walmart
May 4, 2023

PLEZi Nutrition, a public benefit company on a mission to create higher standards for how the U.S. makes and markets food and beverages for kids, leading with nutrition, taste, and truth, announced that former First Lady Michelle Obama has joined the company as a co-founder and strategic partner.


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Twisted Tea unveils iconic Rocket Pop flavor in time for summer

New Party Pack, ‘Tea Drop’ TV spots celebrate warmer weather
May 4, 2023

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., unveiled a surprise release of a new, limited-edition flavor: Twisted Tea Rocket Pop. A taste as big and as bright as fireworks on the Fourth of July, this limited-edition Twisted Tea combines the bold, iconic flavors of Rocket Pop — including lemon-lime, cherry and blue raspberry — with the smooth and delicious taste of America’s hard iced tea, the company says.


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Spirit of Gallo acquires Fishers Island Lemonade

May 3, 2023

Spirit of Gallo, Modesto, Calif., has announced that it will acquire Fishers Island Lemonade, Mystic, Conn., a female-founded beverage brand. With a 9% ABV, Fishers Island Lemonade is positioned as a leader in the premium RTD category with its full-flavor taste profile of barrel-aged whiskey and premium vodka— its four-pack is offered at $15.99, the company notes. Today, the Fishers Island Lemonade family also includes Fishers Island Half and Half (7% ABV) and Fishers Island Pink Flamingo (7% ABV) line priced with a suggested retail price of $15.99 for a four-pack along with variety eight-pack offerings.


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Absolut announces new U.S. collaboration with Ocean Spray

Ocean Spray Vodka-Cranberry Range set to hit shelves in early 2024
May 2, 2023

Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building on the brands’ successful marketing partnership in the United States. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America’s favorite serves with the new RTD line coming early 2024, the company says.


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