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Beverage News

Alliant Credit Union report reveals Thanksgiving costs

Analysis shows alcohol beverage prices up

By Staff Beverage Industry
Beverage News
November 17, 2023

With Thanksgiving right around the corner, consumers nationwide can expect a mixed bag of relief at the grocery store but can be thankful for a welcome break at the pump for holiday travel. A consumer price analysis by Alliant Credit Union finds that while turkey prices are the lowest they’ve been since 2021 ($1.25 a pound) and gas prices are decreasing, those cost savings might be offset by rising costs for other items like baked goods, alcohol and canned vegetables.  

Turkey prices are holding steady at $1.25 a pound (down 43 cents from earlier this year reaching a two-year low), according to the United States Department of Agriculture. Potatoes saw a 1.5% per pound increase to just over $1 a pound ($1.006), contrasted by a 6% decrease in the cost of butter. Some of the higher cost increases include staples such as baked goods, up 4.4% over last year, and dinner rolls, weighing in with a whopping 5.7% national average price hike over 2022.

Consumers also can expect to pay more for canned vegetables such as cranberries, up 3.2% and, alcoholic beverages, which jumped 3.7%. There is, however, good news at the pump, gas prices are finally on the decrease, unleaded gasoline prices are down 5.8% this year ($3.78 per gallon) compared with last October; mid-grade gas costs have decreased 2.6% ($4.25); while premium unleaded is down 4.33% ($4.7%). Those driving diesel-fueled vehicles saw the greatest price decrease, 12.7% (from $5.23 to $4.56) per gallon, based on Alliant’s analysis of recent US Bureau of Labor Statistics data.

“While there are a few items at the grocery store that will cost less this Thanksgiving, consumers should remain vigilant regarding increasing costs in other areas when planning their holiday budget,” said Mark Lau, chief financial officer at Alliant Credit Union, in a statement. “With the cost of living on an upward trajectory, household budgets will be challenged this holiday season, but being savvy with your money and planning your budget ahead of time can make a world of difference.”

KEYWORDS: alcohol sales Inflation Thanksgiving

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