One-third says holiday advertising puts them in festive mood
November 17, 2021
Almost half (47%) of American consumers say they enjoy holiday food advertising, with one-third (33%) saying it puts them in the right mood for the season, according to a new holiday-focused consumer sentiment survey from New York-based NCSolutions (NCS), a leading company for improving advertising effectiveness for the consumer packaged goods (CPG) industry.
Jones Soda Co. revived its Turkey & Gravy Soda for the first time in more than a decade in a limited-edition 35,000-bottle run that coincides with Thanksgiving celebrations as well as the company’s 25th anniversary.
Wine outperforms spirits, beer, cocktails and beer during holiday time
November 26, 2019
The latest consumer data from New York-based Nielsen CGA has revealed that Thanksgiving is the most valuable annual occasion for still wine, providing ample opportunity for local bars and restaurants expecting an influx of hometown consumers this week, it says. Wine outperforms spirits, beer, cocktails and soft drinks in that 39 percent of U.S. consumers choose to drink wine when out-of-home during the Thanksgiving period, with significant opportunity for wine-led bars as well as specific dining channels where wine and food pairings are key.
Survey shows 75 million consumers expected to shop Cyber Monday
November 20, 2018
Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released by the Washington, D.C.-based National Retail Federation and Prosper Insights & Analytics.
Funds will support Holiday Meals for Military program
November 20, 2017
Chicago-based Beam Suntory announced that it donated $100,000 to Operation Homefront, a national nonprofit that builds strong, stable and secure military families so they can thrive in the communities that they've worked so hard to protect. The funds will support Holiday Meals for Military, a program providing more than 8,400 family meals across the country this holiday season, run by Operation Homefront.
According to a survey of top retail chief marketing officers by BDO USA LLP, Chicago, retailers are expressing increased optimism for Black Friday and Cyber Monday sales this year due to improving consumer confidence and unemployment numbers.