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Bud Light, a brand of St. Louis-based Anheuser-Busch, is teaming up with its partner Google to market unique, premium content directly to football fans through its new Full Season Football program, which features content from the NFL and other properties on Google Search and YouTube. Beginning Sept. 10, the beer brand, sports leagues and video platform will partner to capture football fans on the coveted second screen, the company says.

Coronado Brewing Co., Coronado, Calif., has been working to increase the efficiency and capacity of its brewery during the past few months. The current brewery will be expanding its capacity to 65,000 barrels due to its multi-million dollar renovation plan including the addition of four 240-barrel fermenters at the end of August, the company says. In addition to the fermenters, the brewery has been adding and upgrading some key components to help increase efficiency, it adds. 

Today, New York-based Heineken USA announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers 21 and older in select markets via Facebook and Twitter. The campaign aims to connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston by offering a free Heineken, Heineken Light or Dos Equis at restaurants and bars partnered with Gratafy. 

Xyience, a zero-calorie energy drink, re-launches today under its new ownership, Austin-based Big Red Inc. The re-launch unveils a new look for the energy drink line and the rollout of an integrated marketing campaign leveraging the college football season.

Denver-based urban winery The Infinite Monkey Theorem (TIMT) partnered with Whole Foods Market to roll out its signature, single-serve canned wines nationwide, offering consumers across the country endless opportunities to pick up a four-pack, the company says.

Lifeway Foods Inc., Morton Grove, Ill., a supplier of kefir cultured dairy products, today announced that Protein Kefir, the company's latest kefir innovation, has expanded distribution to Harris Teeter, and more retailers will be carrying the product within the coming months.

bottlePORT, Inc. aims to give mindful beverage drinkers convenience and value by introducing eco-friendly, natural ingredients line “bottlePORT.” In an agreement with NYSW Beverage Brands Inc. to be the exclusive “bottler,” the new company will redefine the dosing cap segment by using this technology to create a reusable bottle system that delivers several drinks per one bottle, the company says.

Mamma Chia, Carlsbad, Calif., has added the Magic of Chia to the world of green beverages with the introduction of Mamma Chia Organic Chia & Greens. This fresh, new line combines the nutritional powerhouse of chia with vibrant greens, offering category-leading nutrition with great-tasting flavors to provide a delicious, on-the-go beverage, the company says.  

Icebox Water, Cold Spring Harbor, N.Y., announces the launch of its new initiative, Beyond the Bottle. The initiative is committed to educating all people on the importance of personal and planetary health, supported by Icebox Water’s pure, sustainably sourced drinking water and environmentally responsible packaging, the company says. By providing consistently updated information about the state of the environment and healthy, sustainable water sourcing, Icebox Water demonstrates the need for reducing plastic pollution while providing an ethical, delicious source of water, it adds. 

Sanpellegrino Sparkling Fruit Beverages, a brand of Stamford, Conn.-based Nestle Waters North America, will bring its The Life Deliziosa campaign to life by through a pop-up citrus grove in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on Sanpellegrino Sparkling Fruit Beverages, the company says.