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A strong partnership can help turn an idea into a product that consumers can’t wait to buy.  For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.

Saint Paul, Minn.-based Prestige Beverage Group announced the growth of its Kinky Beverage portfolio. Kinky Cocktails, a colorful addition to the growing progressive adult beverage category, has stood out by offering delectable flavors in colors that pop, the company says. 

In celebration of Earth Day, Boxed Water is Better LLC, Grand Rapids, Mich., and the National Forest Foundation (NFF), Missoula, Montana, announce the return of ReTree, a partnership that aims to plant more than 200,000 trees in 2016. 

Chattanooga, Tenn.-based The Double Cola Co. announced it will be celebrating its brand SKI’s 60th anniversary during the upcoming summer. Launched on Aug. 10, 1956, SKI citrus soda is crafted with real lemons and oranges, the company says. 

White Plains, N.Y.-based Heineken USA announced that Heineken Light and Strongbow Gold Apple Hard Cider now are available on the BrewLock keg system. BrewLock, the company’s on-premise draft technology, was developed by Heineken as a means to consistently provide a freshly brewed beer taste in an easy-to-install format, without compromising the quality that consumers demand, the company says.

Voss Water of Norway, New York, added two new flavors to its sparkling water lineup: Lemon Cucumber and Tangerine Lemongrass.