In order to attract new consumers, Melbourne, Fla.-based ArKay Beverages released ArKay alcohol-free tasting shots, the company says.
Each shot is a 1.7-ounce bottle sold in a tasting kit containing 15 varieties. "We believe that consumers interested in our alcohol-free liquors would pay to taste ArKay before deciding to go for the bigger size," said Angel David, vice president of sales, in a statement.
ArKay thinks the promotion will attract consumers who want to get away from liquors but still have fun. These additional consumers will enable ArKay to introduce a new lineup of alcohol-free liquors including whiskey, brandy, vodka, rum, peppermint, orange napoleon, mojito, and a new collection of 20 alcohol-free, flavored vodkas, the company says.
ArKay will extend this promotion worldwide, it adds. The company’s products currently are distributed in 35 countries, including most of Europe together with South Africa, Mexico, Australia, New Zealand, and the United States.
"With this offer for an ArKay tasting shot, the sky's the limit,” David said. “It will enable ArKay to make an impact on households across the world.”
Each ArKay alcohol-free tasting shot will sell for $1. A 1-liter bottle of each alcohol-free beverage retails for $25.
Tasting kits will be shipped Nov. 2 and can be ordered from ArKay distributors or sales representatives by calling 855/416-2565.