Petaluma, Calif.-based Lagunitas Brewing Co., a division of HEINEKEN USA, launched IPNA, its first non-alcohol IPA.
Chock-full of hops from Washington’s Yakima Valley, IPNA is a non-alcohol option that tastes like a beer. To bring this new offering to life, the brewing team at Lagunitas translated their hop know-how and obsession with flavor into a new booze-free brew that still delivers an IPA craft-beer taste, the company says.
“For over a year, our brewers have been perfecting IPNA to make sure we got the taste just right,” said Jeremy Marshall, head BrewMonster at Lagunitas, in a statement. “IPNA has many of the familiar notes you’ll find in our other IPAs. It’s citrusy, piney and dank. The body is lighter, but there’s still enough bitterness and backbone to let you know you’re drinking a craft beer. I like to say that IPNA is all pleasure, no guilt. And the pleasure in IPNA isn’t the alcohol, it’s the hops.”
Currently, IPAs make up nearly 6 percent of the overall beer category, and customer demand for non-alcohol options continues to increase. IPNA delivers on customer expectations for a non-alcohol beer that has real flavor and taste.
IPNA is brewed with a wide variety of hops including Mosaic, Citra, Columbus, and loaded with Alberta barley and English crystal malt. Its appearance is almost identical to Lagunitas’ flagship IPA, and clocks in at 80 calories. Throughout the year-long development of IPNA, Lagunitas used its Petaluma, Calif.-based TapRoom as a proving ground to test IPNA directly with customers to make sure the flavor was perfect before bottling it for the masses.
Lagunitas has seen success in the non-alcohol beverage space with Hoppy Refresher, a hop-infused sparkling water that has zero alcohol, zero carbs, and zero calories.
Over 45 percent of American adults have now purchased a non-alcohol beer, and over 30 percnet of adults 21 and older in the United States do not drink alcohol at all, the company says. Consumer interest in non- and low-alcohol options continues to rise, increasing more than 80 percent in the past two years, it adds.
IPNA starts rolling out nationally this week in six-pack bottles, and costs about the same as Lagunitas’ flagship IPA.