Stella Artois, a brand of St. Louis-based Anheuser-Busch, introduced Stella Artois Liberté, a new 0.0% non-alcohol beer option.
“We’re very excited to be able to offer fans our classic Stella Artois lager as a non-alcoholic version of the brew. It’s the perfect addition to round out our Stella portfolio. With this new innovation, we want to provide people the liberty to enjoy more of life’s special moments with those that matter most,” said Peter Van Overstraeten, vice president of premium and super premium USA at Anheuser-Busch, in a statement. “Liberté will give you the confidence to say yes to happy hour and make new memories over an ice-cold beer. ”
Stella Artois Liberté will come in the classic 11.2-ounce glass bottle and a redesigned blue label, containing a full-flavored premium alcohol-free lager with a well-balanced flavor of malt sweetness, crisp hop bitterness and clean finish, the company says. The new product is being introduced this month and will be pouring into select markets including New York, Washington D.C., Miami and Philadelphia.