Tanqueray, a brand of London-based Diageo plc, announced the launch of Tanqueray 0.0%, an alcohol-free spirit alternative to Tanqueray London Dry gin, a mindful drink option for those not willing to compromise on taste, the company says.
Tanqueray 0.0% has been crafted using the same distinct blend of quality botanicals used in the making of Tanqueray London Dry gin including piney juniper, peppery coriander, aromatic angelica and sweet liquorice, the company says.
Tanqueray 0.0% joins a celebrated selection including: Tanqueray London Dry, Tanqueray No. Ten, Tanqueray Rangpur, Tanqueray Flor De Sevilla, Tanqueray Blackcurrant Royale and several other limited editions.
“Our expert innovation team has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience,” said Tanqueray Master Distiller Terry Fraser in a statement. “As one of the bestselling premium gin brands in the world, we know that Tanqueray 0.0% is an experience that our fans will not want to miss. The liquid has a flavor that shines through in sophisticated cocktails and when mixed with classic tonic water, meaning you do not have to compromise on quality and taste if you choose not to consume alcohol.
“Created by distilling the same botanicals used in Tanqueray London Dry Gin, the botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Tanqueray in a delicious alcohol-free alternative,” he continued. “This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they're expecting from Tanqueray when they choose not to drink alcohol.”
Available to purchase from March 2021 across Spain and the UK, Tanqueray 0.0% will be available at a suggested retail price of £16 per 70cl bottle and may be purchased at Waitrose, Waitrose, Morrisons and Sainsbury's in March and in all other national supermarkets from April.