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The Coca-Cola Co., Atlanta, introduced a new varietal to its Simply brand of juice drinks. Simply Orange Low Acid, which provides a smooth taste with less acid, the company says.

Bacardi U.S.A. Inc., Coral Gables, Fla., renewed a multi-year distribution agreement with Norton, Mass.-based Horizon Beverage for Massachusetts and Rhode Island.

Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, the company says.

Red Bull North America Inc. expanded its Red Bull Editions product line with the release of Red Bull Orange Edition. 

To continue its commitment to creating craft spirits, Lenexa, Kan.-based Union Horse Distilling Co. released Reunion Straight Rye Whiskey and Reserve Straight Bourbon Whiskey to market.

At the 23^rd annual South by Southwest (SXSW) Interactive Festival, Best Damn Brewing Co., a brand of Anheuser-Busch, St. Louis, launched Best Damn Beer Gear. 

To once again showcase its support of soccer in the United States, Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched its Soccer is Here campaign. 

According to Cleveland-based The Freedonia Group, demand for pouches in the United States will grow 4.4 percent a year through 2020 to $10.1 billion,primarily driven by the introduction of pouch packaging into new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.