Zevia to launch energy and sparkling water lines
New lines are zero-calorie, available in select markets in US
Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.
Reducing sugar is one of the largest dietary shifts occurring in the country, and Zevia sees familiar beverage categories as an easy place to start, it says. Both product lines present an opportunity for the company to offer new beverage alternatives as consumers around the world become more aware of the health risks associated with excess sugar consumption, it adds.
In regards to the Energy line, Chief Executive Officer Paddy Spence said in a statement: "We all love the boost we get from caffeine, but current energy drinks on the market are loaded with either sugar or artificial sweeteners, as well as a bunch of exotic supplements. We created a line with zero calories, 120 mg of caffeine from coffee extract, sweetened with stevia and no additional supplementation. It's a better-for-you option in a category that has not been known for healthy ingredients."
Regarding the line of sparkling waters, he added: "Flavored sparkling water has become very popular, but for many of us, these unsweetened products just don't deliver from a taste perspective. A little sweetness, from stevia, along with zero calories, no sugar and Non-GMO Project Verified flavors, makes sparkling water come to life."
Zevia Energy will feature single-serve, 12-ounce slim cans with 120 mg of natural caffeine, and a suggested retail price of $1.99 for a single can. Zevia Energy will be available in three flavors: Mango Ginger, Raspberry Lime and Grapefruit. Zevia Sparkling Water, which will be sold in eight-packs with a suggested retail price of $5.99, will be offered in four flavors: Lime, Blackberry, Cucumber Lemon and Mandarin Orange. Both lines are Non-GMO Project Verified, zero calories and sweetened with stevia.
Zevia Energy and Zevia Sparking Water will be available in the United States in Sprouts Farmers Markets, Amazon.com, Puget Natural Markets in Seattle and Woodman's Foods in Wisconsin, the company says.
In addition to their new product lines, Zevia is celebrating its role as the first soda sponsor of the Reebok CrossFit Games, which will take July 22-24 at the StubHub Center in Los Angeles. The brand also is in its third year as the only natural diet soda in MLB, with its sponsorship of the Oakland A's, it adds.