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Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the release of a new year-round specialty hard cider: Walden Hollow. It is the first cider from Angry Orchard to be exclusively made with apple varieties from New York State, including varieties from last year's harvest at the Angry Orchard in New York's Hudson Valley and heirloom apples from other local orchards, the company says. 

With summer in full swing, consumers are turning to liquid refreshment beverages to beat the heat. This season remains a popular time for beverage companies to release limited-edition options that offer a seasonal flair. 

Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say. 

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says. 

The Beverage Forum once again descended upon the Windy City this year. Presented by New York-based Beverage Marketing Corporation (BMC) and Beverage Industry, a publication of Troy, Mich.-based BNP Media, the 2016 annual conference welcomed more than 150 attendees April 26 and 27 at the Westin River North in Chicago.