Denver-based urban winery The Infinite Monkey Theorem (TIMT) partnered with Whole Foods Market to roll out its signature, single-serve canned wines nationwide, offering consumers across the country endless opportunities to pick up a four-pack, the company says.
"At Whole Foods Market, we are on a mission to provide shoppers with exciting, innovative options that always over-deliver for the price. The Infinite Monkey Theorem brand is a perfect example of that," said Devon Broglie, master sommelier and global beverage buyer for Whole Foods Market, in a statement. "Infinite Monkey Theorem offers the taste and quality our customers expect, with the convenience of a can for their active and adventurous lifestyles. Launching this brand nationally helps us continue offering intriguing, leading-edge wine options that satisfy and delight our customers."
TIMT's "drink anywhere" white, red, rosé and Moscato wine-in-a-can varietals are available in four-packs of 250-ml cans, which is equivalent to eight 4.2-ounce glasses of wine, for a suggested retail price of $15. The canned wine is currently available in Whole Foods Market stores throughout California, Colorado, New Jersey, New Mexico, New York, Florida, Oregon, Southern California, Texas and Washington State, with further distribution in the near future, the company says.
"The Infinite Monkey Theorem is thrilled to make our wines available to Whole Foods Market customers across the country through this partnership, introducing them to the convenience of single-serve wine that may be enjoyed wherever and whenever," said TIMT chief executive officer and winemaker Ben Parsons in a statement. "Not all can sizes are created equal. Our one-of-a-kind single-serve can breaks with tradition and offers wine lovers a quality product with the convenience of a lightweight and portable pack-in/pack-out vessel that can go in a backpack for a fall hike or in a cooler for tailgating season."
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