Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsTea and Coffee

Argo Tea announces partnership with Whole Foods Market

Argo launches new RTD, cold-brew tea at stores nationwide

Argo single estate
October 9, 2017

Chicago-based Argo Tea announced that is partnering with Whole Foods Market, a wholly owned division of Seattle-based Amazon, to launch a line of ready-to-drink (RTD) cold-brew, single-estate bottled teas into the retailer’s stores nationally. The release of the RTD line follows a successful test of the handcrafted single-estate, cold-brew teas in the company’s Argo Tea cafés last year, the company says.

By slowly cold-brewing the single estate teas, the company is able to extract high concentrations of the right tea cells — flavonoids and antioxidants — giving the teas an exquisite, smooth flavor, it says.

This month, Argo Tea will begin the rollout of the following new flavors at Whole Foods Market stores across the country:

  • First Flush Darjeeling: Organic and Biodynamic Darjeeling black tea from the Ambootia Tea Garden in India
  • First Flush Gyokuro: Organic Gyokuro green tea from the Yamaguchi Tea Estate in Japan
  • Armenian Mint: Organic Peppermint tea harvested from Central Europe & the Mediterranean Basin

“We’re passionate about creating new ways for people to experience tea,” said Arsen Avakian, founder and chief executive officer of Argo Tea, in a statement. “With our new Cold Brew teas, we are bringing consumers unprecedented access to super-premium teas from around the world. We are uniquely positioned to do this because of our long-term relationships with growers, giving us access to one-of-a-kind micro lots and ensuring the highest quality teas with low microbial levels.”

Sanjay Bansal, owner and chairman of Ambootia Tea Garden, added: “There’s no other tea company in the world I’d rather have bring our First Flush Darjeeling to market in an RTD format. Arsen and I go back a long time. He is one of the most innovative minds in the beverage business today, and I’m incredibly excited about the launch of the new Cold Brew line.”

Yoshiaki Tsutsumi of Yamaguchi Tea Estate concurred and said: “Argo Tea is truly at the forefront of beverage innovation. Consumers are seeking out unique, authentic flavors, and we are proud that our Gyokuro green tea will be a part of this special line of cold-brew teas.”

The flavorful super-premium teas are USDA Organic certified, Non-GMO Project Verified, all natural, gluten free, vegan and kosher. To enhance the natural character of each tea, Argo adds a hint of Fair Trade pure cane sugar to each flavor. All three flavors are bottled in Argo Tea’s iconic glass bottle, preserving the delicate flavors of the teas. Each tea has a suggested retail price of $2.49-$2.69 for a 13.5-ounce bottle.

The First Flush Darjeeling flavor becomes the only Demeter-Certified Biodynamic RTD tea available across the United States, the company says. In order for a product to achieve Biodynamic status, the ingredients must come from farms that are Demeter-certified — where the farmers manage their farms like a living organism — and the production facilities must meet the Demeter processing standards to ensure an unbroken chain of accountability from farm to finished product, it says.

Argo Tea will support the new product introduction with in-store sampling demonstrations, digital advertising, social media and email marketing, it adds.

KEYWORDS: Ready-to-Drink (RTD) Tea tea Whole Foods Market

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Harney & Sons Logo

    Harney & Sons releases new specialty teas

    See More
  • Whole Foods Market 2018 Trends

    Whole Foods reveals 2018 food trends

    See More
  • Twinings Herbal Teas

    Twinings announces new herbal teas

    See More

Related Products

See More Products
  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • food and bev control.jpg

    Food and Beverage Cost Control, 7th Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing