Voss adds two flavors to sparkling water lineup
Brand utilizes social media feedback to innovate Lemon Cucumber, Tangerine Lemongrass flavors
Voss Water of Norway, New York, added two new flavors to its sparkling water lineup: Lemon Cucumber and Tangerine Lemongrass.
The team at Voss conducted extensive research and created two all-natural flavors that are designed to be served on their own or as a complement to a variety of spirits, the company says.
"Our drinkers are loyal and enjoy exploring water-based beverages," said Ken Gilbert, chief marketing officer of Voss Water of Norway, in a statement. "They love our natural sparkling water and, via our robust social media channels, asked for interesting combination flavors to complement the line. We obliged of course."
Voss new flavored sparkling waters are made with Voss artesian water from Norway, and are all natural, unsweetened and contain zero calories. They also will be packaged in the same glass bottle design as the other Voss water varieties, the company says.