Redd’s Apple Ale adds two flavors
Green Apple and Wicked Mango join portfolio
Redd’s Apple Ale, a brand of Chicago-based MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., added two new flavors to its line of super-premium domestic beers: Green Apple and Wicked Mango.
Redd's Green Apple Ale is a light-golden beer that serves up a dose of green apple flavor with a balance of crisp and tart flavors, the company says. At 5 percent alcohol by volume, the beer boasts a clean, slightly dry, yet smooth finish that complements the Redd's Apple Ale brand, it adds.
Meanwhile, Redd's Wicked Mango offers a rich, golden color and bold mango flavor rooted in crisp apple tones at 8 percent alcohol by volume, according to the company. The flavor starts out strong but finishes smooth for easy drinkability and a refreshingly hard kick of taste, it adds.
“Last year, Redd's Apple Ale and Redd's Wicked Apple pushed boundaries by offering bold flavors and dialed up refreshment, to which our drinkers responded positively,” said David Kroll, MillerCoors vice president of marketing and insights, in a statement. “The introduction of Redd's Green Apple and Redd's Wicked Mango flavors continues our commitment to innovation that exceeds our drinkers' demands.”
Redd's Green Apple is receiving marketing support across all channels, including the introduction of the character “Granny Smith,” a tart old lady with an unexpected sense of humor. Fans can find Granny Smith in TV spots, social and digital advertising and learn more about her at www.meetgrannysmith.com. Redd's Green Apple Ale also will receive holistic Spanish-language support.
In addition to a fully-integrated marketing campaign, Redd's Wicked Mango is continuing its partnership with cultural collective group Afropunk to curate a four-city series of experiences that merge the multi-dimensional worlds of urban alternative music, art, food and technology. Beginning this spring, events in Atlanta, Chicago, Los Angeles and Washington, D.C., will bring together each city's top musicians, artists, designers and tastemakers.
Redd's Green Apple Ale is available in six- and 12-packs of bottles as well as 16-ounce cans. Redd's Wicked Mango is available in 24- and 16-ounce single cans as well as in 12-packs of 10-ounce cans.