Jay Pharoah, comedian and cast member of NBC’s “Saturday Night Live,” is teaming up with Pepsi Spire, the digital beverage fountain created by Purchase, N.Y.-based PepsiCo, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations, the company says.
To encourage consumers to raise the flavor of their favorite beverages, Pharoah “crashed” the Pepsi Spire fountain at an Arby’s restaurant that recently opened near Times Square in New York City, the company says. Through virtual technology, he appeared on the machine’s digital touchscreen to the delight (and sometimes surprise) of unassuming guests and challenged some to dance-offs, serenaded a few, introduced a couple of new characters and, ultimately, helped fans create their own Pepsi Spire concoctions, it adds.
Pepsi Spire is a digital beverage fountain that puts hundreds of drink combinations at consumer’s fingertips, the company says. Pepsi Spire can pour up to three flavor shots simultaneously, with beverages like Mountain Dew, Pepsi or Brisk Iced Tea.
“Pepsi Spire, at its core, is all about fun and the sometimes surprising, always extremely personalized experience with our products and innovation,” said Todd Kaplan, senior director of marketing innovation at PepsiCo, in a statement. “We are all about discovering new ways to engage with our consumers and love the way that Jay’s hilarious antics took that engagement to a totally new level with Pepsi Spire.”