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Distribution fleet

Tips for prepping your fleet for winter

Lift trucks also need winterization protocol
Tom Kelley
September 15, 2016
Who runs the A/C in the middle of winter? You do, if your truck has a defroster. In modern HVAC systems, the air conditioner activates when you use the defroster. It removes excess moisture from the air, so it has a big effect on how quickly and effectively the defroster can clear the windshield.
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Closure packaging equipment transitions with beverage trends

Innovation assists caps and closures, can seaming
John Peter Koss - Beverage Industry
John Peter Koss
September 15, 2016
Looking across all the categories within the beverage industry, observations showcase that the slogan marketers frequently use, “packaging sells,” might be a reality. The validity is not being challenged; however, the package array on the shelves in most retail outlets indicates that packages, containers, closures and even labels are going through frequent changes at some phase in the supply chain.
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Jose Cuervo releases limited-edition swimsuit

Beverage brands launch limited-edition branded fashion
Amanda Del Buono
September 15, 2016
Whether its coolers or wall clocks, branding on everyday items is not a new phenomenon; however, throughout the summer, an onslaught of beverage brands announced branded fashion items that consumers could either purchase or win.
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Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative
jessica Jacobsen
Jessica Jacobsen
August 15, 2016
It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.
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Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara Harfmann
August 15, 2016
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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Bud Light celebrates music festival anniversary

Brand launches limited-edition cans, consumer sweepstakes
Amanda Del Buono
August 15, 2016
Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.
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Caribou iced coffees

Readers name their favorite new beverage of June

Caribou Premium Iced Coffee captures title with more than 50 percent of vote
July 19, 2016

Summer is in full swing and consumers are looking to cool off with some refreshing beverages. However, they still need that morning pick-me-up. To satisfy both need states, iced coffee releases continue to light up the shelves, and the readers of Beverage Industry agree.


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