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Readers name their favorite new beverage of November

Smirnoff Spiked Seltzer emerges as winner

As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.


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Americhem unveils 2017-2018 color trends

Committee identifies six color palettes based on themes
jessica Jacobsen
Jessica Jacobsen
It’s crazy to believe that 2016 is almost at a close. Although there still is much to accomplish before 2017 arrives, the latest trends already are popping up. In the beverage market, much attention usually is given to the finished products because, as many will tell you, taste is king. However, one must not overlook the upcoming trends in packaging attributes.
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The power of social media platforms

Beverage brands engage with SnapChat
Barbara Harfmann
Although I regularly use Facebook, like many baby boomers, I am not currently immersed in Snapchat, Instagram, Twitter and other social media platforms that increasingly are being used by beverage companies to communicate and connect with consumers in real time.
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Pre-distribution valuable for supply chain operations

Activities must be defined to benefit pre-distribution efficiencies
John Peter Koss - Beverage Industry
John Peter Koss
Every segment in the beverage industry experiences constant change syndrome (CCS) at various times during product processing, packaging production, warehousing, pre-distribution and distribution as the supply chain unfolds each operating day.
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Enhanced water category evolves, caffeine waters gaining presence in market

Several caffeinated bottled waters on display at NACS 2016
Amanda Del Buono
With my college roommates getting married next year, I have made it my bridesmaids’ duty to help the bride-to-be get in shape before her big day. We’ve been using our FitBit app to help each other stay motivated and exercise, but cutting back on calories consumed also has been an important part of my personal goal. However, this has been more challenging than I anticipated, as I often desire a mid-day refreshing kick of energy.
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Charleston Fresh & Veggie

Readers name their favorite beverage of October

Charleston Bloody Mary Fresh & Veggies wins with 29 percent of the vote
jessica Jacobsen
Jessica Jacobsen

With the holiday season just around the corner, the beverage market will see more consumers turning to cocktails for their celebrations. Perhaps that is what motivated the readers of Beverage Industry in this month’s Readers’ Choice of the Month for October poll.


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Welcome to Beverage Industry

Publication acquires BevOps Fleet Summit
Steve Pintarelli
At the end of September, Beverage Industry’s parent company BNP Media acquired Beverage World as well as its successful and well-attended BevOps Fleet Summit. Through this acquisition, the BNP Media Events team now will manage and produce the BevOps Fleet Summit, while Beverage World’s digital and print properties ceased operations, with October being the final print publication.
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How to achieve efficient run utilization

Tips to maximize product movement within a beverage warehouse
John Peter Koss - Beverage Industry
John Peter Koss
Throughout the supply chain, materials movement (logistics) is a vital and operating-cost consuming issue. This is especially true in the beverage market because once a case of a beverage is packaged, it is actually available for the consumer; however, realistically, the case is handled many times before it reaches its final destination on store shelves. There is no value added by any movement beyond being placed in storage or loaded directly for delivery.
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Johnnie Walker releases digital mentorship program

Program utilizes Amazon Alexa, social media, delivery apps
Amanda Del Buono
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
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Muscle Milk Coffee House

Readers name their favorite beverage of September

Muscle Milk Coffee House wins with just shy of 1/3 of vote
jessica Jacobsen
Jessica Jacobsen

With Oct. 19 being the final presidential debate of this election cycle, many might be looking forward to the closing of this election. However, the readers of Beverage Industry still remain active when voting for their favorite new products.


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