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Survey shows how millennials like to consume advertising

Consumer demographic open to a variety of ad mediums
Amanda Del Buono
April 14, 2017
As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.
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CForce Artesian water

Readers name their favorite new beverage of February

CForce wins with 39 percent of the vote
jessica Jacobsen
Jessica Jacobsen
March 21, 2017

In case you hadn’t heard (I’m sure you have), bottled water overtook carbonated soft drinks as the No. 1 beverage sold in the United States based on volume in 2016. With consumers showing their love for bottled water, it is no wonder that brand owners are introducing new products into this category.


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Craft beer act garners partisan support

Bill proposes lowering excise tax on domestic brewers’ first 60K barrels
jessica Jacobsen
Jessica Jacobsen
March 15, 2017
At a time when the divisive nature of the United States is receiving much attention, it seems as though we have found a topic that both sides can agree upon: craft beer. In late January, the Craft Beer Modernization and Tax Reform Act was introduced in both chambers of Congress with bipartisan support.
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Water resonates around the world

Nestlé Waters survey reveals trends
Barbara Harfmann
March 15, 2017
Clean drinking water is something most Americans take for granted. Yet, there have been many disasters throughout the years — the 2004 Asian tsunami, Hurricane Katrina and, more recently, the ongoing water crisis in Flint, Mich. — which have called the safety of drinking water into question.
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Top 10 tips for summer driving for fleets

Maintenance checklist can reduce downtime for trucks
Tom Kelley
March 15, 2017
Now that the snow has melted and flowers are in bloom, it can only mean one thing: it’s time to get trucks ready for summer. Investing a few hours now can save days of downtime when the scorching temperatures of summer return.
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USDA seeks public comments on organic

Program will address commodities, non-food items
jessica Jacobsen
Jessica Jacobsen
February 15, 2017
Whether it’s commenting on a Facebook post, calls to local representatives or voting for the “best” celebrity dancer, Americans are not shy about sharing their opinions. As it begins a new industry-funded research and promotion program, the U.S. Department of Agriculture (USDA) is hoping that holds true as it recently requested public comment for the proposed Organic Research, Promotion and Information Order.
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Celebrity endorsements proliferate in the beverage business

Beverage campaigns utilize TV, social media to engage consumers
Barbara Harfmann
February 15, 2017
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
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