Commentary - Articles - Page 47

Innovative social responsibility initiatives encourage personal growth

Starbucks ‘Upstanders’ content series encourages social change

October 14, 2016

More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.

Readers name their favorite beverage of August

Züpa Noma receives more than a third of the vote

Jessica Jacobsen

September 20, 2016

It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.

Mobile accounts for nearly three-quarters of food, beverage searches

Mobile responsive websites important for brand owners

Jessica Jacobsen

September 15, 2016

When it comes to food and beverage development, healthy usually is among the top considerations. In Beverage Industry’s 2016 New Product Development Outlook report published in the January issue, only 14 percent of respondents listed convenience a low need/interest.

Margaritas the No. 1 US cocktail

Mobile apps growing in popularity

Barbara Harfmann

September 15, 2016

When I go out to dinner, typically I order water with lemon because I want to avoid excess calories and save a few dollars. However, when I want to indulge, a traditional Margarita on the rocks is my go-to drink.

Tips for prepping your fleet for winter

Lift trucks also need winterization protocol

Tom Kelley

September 15, 2016

Who runs the A/C in the middle of winter? You do, if your truck has a defroster. In modern HVAC systems, the air conditioner activates when you use the defroster. It removes excess moisture from the air, so it has a big effect on how quickly and effectively the defroster can clear the windshield.

Closure packaging equipment transitions with beverage trends

Innovation assists caps and closures, can seaming

John Peter Koss

September 15, 2016

Looking across all the categories within the beverage industry, observations showcase that the slogan marketers frequently use, “packaging sells,” might be a reality. The validity is not being challenged; however, the package array on the shelves in most retail outlets indicates that packages, containers, closures and even labels are going through frequent changes at some phase in the supply chain.

Jose Cuervo releases limited-edition swimsuit

Beverage brands launch limited-edition branded fashion

Amanda Del Buono

September 15, 2016

Whether its coolers or wall clocks, branding on everyday items is not a new phenomenon; however, throughout the summer, an onslaught of beverage brands announced branded fashion items that consumers could either purchase or win.

Readers name their favorite beverage of July

Trimino Protein Infused Water captures more than 50 percent of vote

Jessica Jacobsen

August 16, 2016

Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.

Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative

Jessica Jacobsen

August 15, 2016

It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.

Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner

Barbara Harfmann

August 15, 2016

One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.