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With the mission to spread positivity, inspire and entertain people, and most importantly, support the bartender community, Reyka Vodka launched a new campaign — Beard of the Week.

Like so many beverage brands, VOSS is doing its part to ensure that medical first responders on the frontlines are properly hydrated.

In May, cocktail book authors Misty Kalkofen and Kirsten Amann launched their new podcast, “Drinking Like Ladies in Crisis.” Guests include restaurant owner-operators, mental health clinicians, policy-makers and homeschool educators.

With summer just around the corner, the flavors associated with the long, hot days are in high demand. For the readers of Beverage Industry, the same rings true when selecting their favorite new product.

In the midst of COVID-19, the beverage industry faces important production, economic, market and environmental challenges. Corporate goals to address water usage, multi-tiered sanitizing solutions and sustainability present new operational challenges, particularly as plant and food safety rises in importance.

Many entrepreneurs who have great new food and beverage ideas are waiting to see what happens with COVID-19, but that might not be best approach when looking at the traditional timeline.

The domino effect in the beverage supply chain showcases the importance of inventory maintenance to keep product on the shelf.

The COVID-19 pandemic has forced beverage distribution operations across the country to pivot and rethink most of their day-to-day operations.