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With guidelines from the World Health Organization (WHO) and exemptions and authorizations granted by the Alcohol and Tobacco Tax and Trade Bureau (TTB), many spirits-makers are helping to manufacture ethanol-based hand sanitizer.

In the beverage industry, SKUs have been and will continue to be one of the major operating issues in the supply chain. Yet, one can ask, why are SKUs so important, why do they top the list of challenges and how are they handled and controlled in real time?

My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc.

Alternative fuels and green vehicles have taken many forms in the past dozen or so years, but unsurprisingly, the form that’s been dominating much of the public conversation has been electric — even though we are still many years away from any meaningful widespread deployment.