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Home » Topics » Category Focus » Beer

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Basic Hard Seltzer

Basic Hard Seltzer

June 23, 2020

Phusion Projects has released Basic Hard Seltzer in four flavors: Cranberry, Lemon, Cucumber and Pamplemousse (grapefruit).


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Stella Artois Solstice

Stella Artois Solstice Lager

June 19, 2020

Stella Artois, a brand of Anheuser-Busch, released Solstice Lager, the brand’s first-ever limited-edition golden lager.


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Heineken Summer Multi-Pack

Heineken adds a little extra to multi-pack

15-pack of imported beer includes 3 cans of Heineken 0.0
June 12, 2020

This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.


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White Claw variety pack

White Claw Hard Seltzer releases Flavor Collection No. 2

New variety pack includes 3 new hard seltzer flavors
June 11, 2020

White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.


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Blake's Hard Cider Lite lineup

Blake's Hard Cider expands Lite Cider line

Company adds Mimosa, Strawberry-Kiwi and Melon to portfolio
June 9, 2020

Blake's Hard Cider (BHC), Armada, Mich., introduces a refresh to the Blake's Lite Cider line adding new flavors Mimosa, Strawberry-Kiwi and Melon to complement the popular Apple flavor. Blake’s expanded line of Lite Ciders will be available this month for purchase.


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Dogfish Head Covered in Nuggs Can

Dogfish Head celebrates 25th Anniversary with 16-ounce can series

Covered in Nuggs will be first variety available in new packaging format
June 5, 2020

To celebrate Dogfish Head Brewings & Eats 25th anniversary, the brewpub installed a state-of-the-art canning line and will debut a series of can releases. 


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eCommerce platform Proof Commerce
Cover Story

eCommerce drives triple-digit growth in alcohol sales

Alcohol sales jump 234 percent during COVID-19
Barbara Harfmann
June 5, 2020
In the wake of COVID-19 and stay at home orders, manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.
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Last-Drop-Old-Kentucky-Home-video.jpg
The Last Drop

Woodford Reserve releases“My Old Kentucky Home” video

Video pays homage to Churchill Downs, postponed derby
June 5, 2020
Woodford Reserve released a video titled “My Old Kentucky Home,” a homage to the now postponed Kentucky Derby.
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The Last Drop

Budweiser brings back “Whassup” ads

Campaign serves as reminder to check in with loved ones
June 5, 2020
Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999.
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Suzie's Seltzers

Suzie’s Hard Seltzers

June 3, 2020

Suzie’s Brewery Co. will release an organic, gluten-free line of hard seltzers named Suzie’s Organic Hard Seltzer this summer.


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