Malibu Splash available in Strawberry, Lime, Passion Fruit and Pineapple
February 25, 2020
Malibu, a brand of New York-based Pernod Ricard USA, is adding a splash to summer with its latest innovation. Malibu Splash is a sparkling ready-to-drink malt beverage that is available in four flavors: Strawberry, Lime, Passion Fruit and Pineapple.
Light beer brand offers $100 to college grads for diploma rental agreement
February 11, 2020
Natural Light, a brand of St. Louis-based Anheuser-Busch, is back for the third consecutive year with $1 million to help fans with college debt as part of its 10 year, $10 million commitment to the Natural Light College Debt Relief Program.
BrandBuilder program showcases weekly, special occasion menu pairings
February 10, 2020
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.
Longmont, Colo.-based Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.
Holidaily Brewing Co. released its winter seasonal brew, Beulah Red Ale. Named after Beulah Red Marble, quarried in Beulah, Colo., the ale’s color is reminiscent of a mountain sunset, the company says.