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Home » Topics » Category Focus » Beer

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Ballast Point Lager

2020 Beer Report: Maturation brings new competitive landscape for craft beer market

New styles, micro-breweries help drive beer segment
jessica Jacobsen
Jessica Jacobsen
March 11, 2020
In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.
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Hollow Jack’D, an 8.4 percent alcohol-by-volume limited-release hard cider.

2020 Beer Report: Hard cider market looks to rebound after single-digit decline

Analysts highlight importance of reinvention for beer segment
jessica Jacobsen
Jessica Jacobsen
March 11, 2020
Compared with other segments in the beer market, hard cider remains niche.
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Wild Leaf Craft Hard Tea

2020 Beer Report: Hard seltzers drive growth in flavored malt beverages (FMBs)

Hard teas, kombuchas and coffee could be next for beer segment
jessica Jacobsen
Jessica Jacobsen
March 11, 2020
For the U.S. beer market, one could instruct consumers to follow flavored malt beverages (FMBs) to see where the future of beer is heading.
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LQD

A-B’s Brewers Collective releases beyond beer platform

LQD brand releases hard teas, limeade in select markets
March 10, 2020

Brewers Collective, the craft business unit of St. Louis-based Anheuser-Busch, ventures into the flavored malt beverage category with the debut of LQD. LQD (pronounced L-Q-D) draws from the collective imagination and ingenuity of the craft brewers to develop a line for health-minded consumers while delivering on taste and quality, it says.


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Budweiser Nitro Reserve Gold

Budweiser Nitro Reserve Gold

March 9, 2020

Budweiser, a brand of Anheuser-Busch, has a nitrogen gas-infused lager.


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Dave Burwick, Jim Koch and Sam Calagione

Boston Beer Co. and Dogfish Head join forces

Diverse portfolio includes Samuel Adams, Twisted Tea and newly released Truly Lemonade Hard Seltzer
Barbara Harfmann
March 9, 2020

Just like The Force in the infamous ‘Star Wars’ franchise, The Boston Beer Co. and Dogfish Head Brewery, two iconic independent craft breweries founded in 1984 and 1995, respectively, are joining forces to take their brands to the next level.


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Dos Equis Summer Packaging

Dos Equis to release summer packaging

Limited-edition cans to include national, Texas versions
March 6, 2020

With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging. 


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Heineken James Bond Promo

Heineken invites consumers to connect with inner secret agent

Imported beer brand unveils latest James Bond marketing partnership
March 2, 2020

To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.


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Sixpoint

Sixpoint

February 28, 2020

Sixpoint Brewery has released three new beers: Trail Haze Hazy “Adventure” IPA, Hootie Hazy IPA, and Meltdown Hazy IIPA as part of its year-round lineup.


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Flight

Yuengling launches upscale light beer

FLIGHT by Yuengling supported by Raise the Bar campaign
February 25, 2020

D.G. Yuengling & Son Inc., Pottsville, Pa., announced the launch of FLIGHT by Yuengling, a new upscale light beer that is designed to elevate the drinking experience for consumers who want more from their beer, the company says. Born from six generations of brewing expertise, FLIGHT by Yuengling is a 95-calorie light beer featuring 2.6 grams of carbohydrates and a 4.2 percent alcohol by volume.


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