Beer - Articles - Page 69 | Beverage Industry

Loverboy expands portfolio with RTD spritz cocktail

Loverboy Spritz available direct-to-consumers in most states

April 21, 2020

New York-based Loverboy, a beverage startup founded by Bravo TV's Kyle Cooke from “Summer House,” launched its first 'Spritz' product, a low calorie, no sugar added option as a twist on the traditional spritz.

Consumer shopping demands begin to stabilize

Alcohol category continues to post strong gains

April 14, 2020

Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.

Packaging News

Weissbier comes to the United States in 16.9-ounce cans

Packaging celebrates brand’s German heritage and tradition

April 12, 2020

For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says.

Last Drop

Amstel Light and golf champ Phil Mickelson team up for campaign

April 9, 2020

Amstel Light and five-time Major Golf Champion Phil Mickelson are teaming up for a multiyear partnership and an insights-driven campaign focused on making and keeping adult male friends.

Constellation addresses Mexican brewery production

Company takes steps to ensure safety, stability

April 8, 2020

Constellation Brands Inc., Victor, N.Y., announced additional steps it is taking to reduce its brewery production activities in Mexico to a level that safeguards the environment and avoids irreversible impact to its operations.

Vibrant P’Ocean

April 1, 2020

Dogfish Head Craft Brewery, an operating unit of The Boston Beer Co., has joined forces with Belgium’s Brouwerij RODENBACH to release Vibrant P’Ocean, a 4.7 percent alcohol by volume (ABV) blended sour ale.

Drizly, BevMo! expand alcohol delivery to new California markets

Expansion of partnership accelerated amid current environment

March 31, 2020

Boston-based Drizly announced an expanded partnership with BevMo!, a West Coast specialty beverage retailer, that more than doubles the number of the chain’s locations on Drizly.

Stockpiling continues to boost beverage sales in US

IRI, BCG report beverage sales up nearly 40 percent in week ending March 15

March 30, 2020

As the COVID-19 outbreak accelerates in Europe and the United States, governments, businesses and consumers are rapidly changing behaviors. In its March 26 report titled “COVID-19 Impact: Consumer Spending Tracker for MULOC Retailers – US, UK, France, Italy, NZ,” Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in these respective countries.

Firestone Walker Flyjack

March 30, 2020

Firestone Walker Brewing Co. released Flyjack, a low-alcohol, low-calorie beer with the characteristics of a hazy IPA and 96 calories, 5 grams of carbs and 4 percent alcohol by volume.

Anheuser-Busch, sports partners work to help Red Cross

Brewer will use supply, logistics network to aid production of hand sanitizer

March 25, 2020

St. Louis-based Anheuser-Busch, one of the country's largest sponsor of live sports and entertainment, announced that it will redirect sports and entertainment investments to its nonprofit partners to respond to the COVID-19 public health crisis.