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Home » Topics » Category Focus » Beer

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Bud Light Showtime Cam

Bud Light teams with NFL, Twitter for virtual fan experience

Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
September 8, 2020

Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.


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Brooks Winery
Supplemental Marketing

Virtual tastings, events and go-to online marketing engages consumers

Beverage brands drive sales through website, DTC
Barbara Harfmann
September 4, 2020

For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.


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Maria Stipp

Stone Brewing names Maria Stipp as new CEO

Stipp brings over experience from inside, outside brewing world
September 3, 2020

Escondido, Calif.-based Stone Brewing announced the hire of Maria Stipp as chief executive officer (CEO). Stipp will join Stone beginning Sept. 14.


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BOMANI Cold Buzz
Category Focus

Hard coffee dollar sales see 11,000% growth since 2019

Consumers’ affinity for coffee, alcohol boosts segment’s success
Sarah Graybill
Sarah Graybill
September 3, 2020
As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.
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Andrews Distributing
Cover Feature

2020 Wholesaler of the Year: Andrews Distributing

Texas beer distributor wins with great offense, customer-centric focus
Barbara Harfmann
September 2, 2020
Founded in 1976, Andrews Distributing has been selected as BI’s 2020 Wholesaler of the Year because of its rich history; its strong customer-centric philosophy and use of emerging technology to elevate the needs of retailers and its shoppers; a commitment to sustainability; and a willingness to go the extra mile to help its customers and community.
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Heineken Holiday Pack

Heineken releases unique bottle designs this holiday season

Packaging release complements $1M sweepstakes
September 1, 2020

For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.


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StoneSHine Hard Kombucha Beer

JuneShine, Stone Brewing collaborate for new craft malt beverage

StoneShine combines Stone’s hops, fruits with JuneShine’s hard kombucha formulation
August 31, 2020

JuneShine and Stone Brewing, both San Diego based, have joined forces to create StoneShine: a limited-edition hard kombucha flavor. With a 6 percent alcohol by volume, StoneShine mixes Stone’s legendary hops and Masumoto Farm’s famed stone fruits into JuneShine’s signature hard kombucha formulation, the companies say. Like JuneShine’s original flavors, StoneShine is organic, gluten free, non-GMO, and contains antioxidants, vitamins and probiotics.


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Dos Equis Lager New Packaging

Dos Equis new packaging blends Mexican heritage with progressive fusion of cultures

New bottles, cans will rollout throughout fall
August 27, 2020

Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.


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Bud Light NFL Packaging

Bud Light encourages fans to draft Gardner Minshew II in first round

NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.


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Dunkin Harpoon Coffee Beers

Harpoon, Dunkin’ announce new coffee-, doughnut-infused beers

Seasonal craft beers available in variety pack, Pumpkin available on draft and 6-packs
August 25, 2020

Boston-based Harpoon Brewery and Dunkin’, Canton, Mass., are at it again, launching a series of new coffee- and doughnut-infused beers for fall. A trio of new beers, Harpoon Dunkin’ Pumpkin Spiced Latte Ale, Boston Kreme Stout, and Jelly Donut IPA, join Harpoon Dunkin’ Coffee Porter on shelves this September and mark the first time beers have been brewed with actual doughnuts from Dunkin’, the companies say.


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