Beer - Articles - Page 70 | Beverage Industry

1966 Coffee IPA

March 24, 2020

San Francisco Bay Area craft beverage purveyors 21st Amendment Brewery and Peet's Coffee teamed up for 1966 Coffee IPA, a first-time collaboration beer to celebrate the region's history as a leader of innovation and culture.

Ace Metrix tracks how brands are navigating COVID-19 pandemic

Guinness’ St. Patrick’s Day ad scores well with viewers

March 23, 2020

In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.

Data shows beverage sales up 10 percent amid virus outbreak

IRI collaborates with BCG to analyze consumer purchases during pandemic

March 20, 2020

Since the acceleration of the COVID-19 outbreak across the world, governments, businesses and consumers are changing behaviors rapidly. To keep abreast of these shifts, Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, the United Kingdom and the United States in the report March 19 report “COVID-19 Impact: Consumer Spending Tracker.”

Packaging News

Oskar Blues launches first package redesign in 15 years

March 20, 2020

Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.

Last Drop

Making winter more beer-able

March 13, 2020

To make the winter months less atrocious in cold-weather regions, Busch Beer created the Busch Snow Day campaign so, when the snow falls, so does the price of Busch.

Last Drop

White Claw heads to SXSW

March 13, 2020

White Claw Hard Seltzer announced its Super Sponsorship of South by Southwest (SXSW).“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president of White Claw Seltzer Works, in a statement.

Last Drop

Not scared of change

March 13, 2020

Partnering with Paramount Pictures’ “A Quiet Place Part II,” Boulevard Brewing Co. released new packaging for its award-winning Tank 7 beer. the limited-edition four-pack of 16-ounce cans featuring imagery tied to the 2018 thriller, which is scheduled to hit theaters March 20 nationwide.

Last Drop

An unmistakable Bond

March 13, 2020

HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.

Stone Viking Space Probe Double IPA

March 11, 2020

In a nod to exploratory missions deployed across the galaxy, Stone Brewing launched Stone Viking Space Probe Double IPA.

2020 Beer Report: Imported beer segment driven by factions

Mexican beer continues to drive sales

Jessica Jacobsen

March 11, 2020

As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand.