Limited-edition pack features Rec. League and three new rookies
Harpoon Brewery releases an easy-drinking variety mix pack with three 12-ounce cans of four styles: Harpoon Rec. League, Farm League, Bush League and Night League.
Alliance will expand Yuengling beers further west for first time in its history
D.G. Yuengling & Son Inc., Pottsville, Pa., and Molson Coors Beverage Co., Chicago, have launched a long-term brewing partnership, which will bring Yuengling's beer to millions more people outside of its East Coast footprint. This partnership will allow the distribution of Yuengling beers to expand further west for the first time in history.
Miller Lite, a brand of Chicago-based Molson Coors Brewing Co., is launching the Cantenna, a reception device on the market that serves up football straight to fans' living rooms. The latest can-novation is a game-watching solution for all the cord-cutters and cord-nevers out there.
Packaging features hand-drawn hop and slogan, Holy Grail for Hopheads
To complement the aromas and flavors found in 120 Minute IPA, Dogfish Head Craft Brewery revamped the beer’s bottle carrier with a jet-black background and metallic gold graphics.
Non-alcohol innovation developed in partnership with L.A. Libations
As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division.
Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.
For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.
As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.