Beer

RSS

Boochcraft, the plant-based, organic hard-kombucha brand, announced the addition of Cherry Limeade to its core flavor lineup.

Vizzy Hard Seltzer, a brand of Chicago-based Molson Coors Beverage Co., is bringing the heat this summer with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of “Flavor For Every Vibe,” a fresh advertising campaign featuring bold, never-before-seen TV ads and a nationwide packaging glow-up.

COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch, rolling out across the United States.

Made with real brewed Lipton tea, natural fruit flavors and a triple-filtered, premium malt base, Lipton Hard Iced Tea, produced by The Sunrise Brewing Co., Rochester, N.Y.,  takes the popular tea and reimagines it as a 5% ABV non-carbonated product, it says.  Launching in four flavors — Lemon, Peach, Strawberry and Half & Half — this hard iced tea lineup is inspired by Lipton tea fan favorites, it adds.

Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.

Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of full-flavor, 8% ABV cocktail-style drinks packaged in a 24-ounce can. Debuting in three flavors — Bahama Mama, Peach Screwdriver and Pineapple Punch — Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire, the company notes. 

To mark the 2023 MLB season, D.G. Yuengling & Son’s released new limited-edition Yuengling Phillies Lager cans.

Blue Moon was born in a ballpark in 1995, first brewed out of a love for baseball in the Sandlot Brewery at Coors Field. Originally named Bellyslide Wit as a nod to the act of sliding onto base, the beer evolved to become the iconic Blue Moon Belgian White Belgian-Style Wheat Ale. To kick off the 2023 season, Blue Moon is paying homage to its original name for a limited time only. 

Heineken USA Inc. debuted its new addition to Heineken's iconic lineup: Heineken Silver, bringing a more accessible flavor profile with 3.2 grams of carbs and 95 calories in each 12-ounce serving, it says.

Hoop Tea, a line of spiked iced teas, announced the expansion of its footprint in the Northeast and other select markets with new retro, Americana-designed packaging.