Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels
March 10, 2022
Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.
Coors Light announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations. To support the move to more sustainable packaging, Molson Coors Beverage Co., Chicago, will invest $85 million, enabling Coors Light to begin the transition to fully recyclable and sustainably sourced cardboard-wrap carriers later this year.
Lakewood Brewing announced that last year’s popular seasonal Tangerine Queen, an American Wheat beer with essences of orange peel and tangerine, now is a year-round product.
Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022
Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.
Contest coincides with launch to send fans to Tennessee for initial taste opportunity
February 22, 2022
The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV.
New Realm Brewing re-released its Hazy Like an Ox Double IPA and Lime of the Party Gose beers. Containing a bullish amount of Azacca, El Dorado and Idaho 7 Hops, Hazy Like an Ox is a juicy hazy double IPA featuring aromatic blends of orange, lemon and pineapple hop notes, the company says.