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New ProductsAlternative DrinksBeer

Sierra Nevada Non-Alcoholic Trail Pass

SierraNevada_TrailPass.png

(Image courtesy of Sierra Nevada)

January 11, 2024

Sierra Nevada Brewing Co. unveiled its-first-ever non-alcohol brews: Trail Pass IPA and Trail Pass Golden.

“Our innovation brewers have been working for years to perfect a flavorful, satisfying non-alcoholic brew. What they’ve developed is truly best-in-class,” said Lesley Albright, vice president of marketing at Sierra Nevada Brewing Co., in a statement. “We know that drinkers appreciate a wide variety of premium craft options to enjoy at different occasions. Trail Pass IPA and Golden are a great fit when the moment calls for a high-quality, non-alcoholic beverage that fully delivers on flavor and refreshment. We're so pleased to release this new collection of non-alcoholic offerings.”

Trail Pass IPA uses Amarillo, Bravo, CTZ, Magnum and Cascade hops for an impactful IPA flavor and aroma and comes in at 35 IBU, the company notes. Meanwhile, Trail Pass Golden has a light, crisp flavor with Centennial, Cascade and Bravo hops, and is an easy-going 15 IBU, it says.

Instead of removing alcohol after the brewing process, both brews are made using traditional fermentation but with a yeast that produces low amounts of alcohol, the company says. Although more difficult to work with, this process results in a higher-quality beverage more like traditional beer, but with less than 0.5% ABV, it adds.

To round out the full non-alcohol portfolio, Sierra Nevada is additionally releasing Hop Splash Citrus, a new line extension to its popular Hop Splash sparkling water. Hop Splash Citrus is infused with Mosaic and Simcoe hops, and real grapefruit and blood orange juice to complement the prominent hoppy flavors and aromas, it says.

Packaged in 12-ounce cans, the all-new Trail Pass IPA and Trail Pass Golden are available to purchase year-round for a suggested retail price of $11.99 for a six-pack.

www.sierranevada.com


KEYWORDS: beer IPA non-alcohol

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